Page 2 – z-one concept

Is your hair summer ready?

Posted on 25 June 202125 June 2021 by zonesuper

What are the best tips to protect your hair from the sun and have beautiful shiny hair all summer long?

Golden skin, sun-kissed hair, light dresses and colourful jewellery: summer’s here and that’s enough to make us feel beautiful and carefree, right? Feeling the warmth of the sun immediately gives us a mood boost, but don’t forget that UV rays can also have negative effects. It’s important to protect the skin and hair from the sun to enjoy summer to the fullest and not have to take remedial action in September. And that’s not just at the beach, but also in the city, by the lake, up in the mountains… there are a few good habits that you should always include in your beauty routine.

During the summer, hair needs to be protected from the sun, chlorine and salt, which can stress the hair fibre in different ways. Without protection, the hair loses keratin and lipids within the hair are oxidised, making the hair rough, split, dull and difficult to manage. Prolonged exposure to UV rays cause hair colour fading – whether the hair is untreated or colour-treated – which is caused by free radicals generated by the sun, which can make hair dry and fragile, limiting its capacity to withhold and absorb moisture from the surrounding environment. So, what can be done? First of all, be prepared and begin strengthening the hair (link articolo Vedi alla voce: rinforzare i capelli) during the spring, when people usually spend more time outdoors. Eat a balanced diet, massage your scalp now and then and use restructuring masks to start off on the right foot, as well as following the advice of your trusted hairstylist.

When the cold weather gives way to the warm season, our beauty routine shifts. We swap our face and body creams for lighter textures, (but make sure they have SPF!), we want fresher fragrances, and even our haircare products change, starting from our shampoo. To protect your hair from the sun we recommend cleansing with milk_shake® all over shampoo and following with the nourishing beauty mask, both enriched with a UV filter, vitamin E and natural ingredients such as organic muru muru butter and organic argan oil which give vitality and hydration to hair. This deep mask is perfect as an after-sun treatment for hair after a long day out in the sun. Alternatively, the milk_shake® SUN&MORE range includes a leave in spray mask called incredible milk with UV filters, to give hair the protection it needs during the summer.

When by the sea or the pool, as well as using sun care creams for the face and body, hair sun care products are important too, such as sprays that protect the hair from UV rays. These should be applied at the start of the day and after swimming. Both a body and haircare product, milk_shake® pleasure oil has a silky “dry oil” texture and medium UVB/UVA protection. The scalp also needs sun protection, so it’s a good idea to wear a hat or headscarf which can be worn when out and about in the sun.

After swimming it’s best to rinse hair with fresh water to remove chlorine or salt, and better still if with a touch of shampoo (suitable for frequent washing, such as milk_shake® all over shampoo) to make the rinse more effective. But what about hair that knots easily? It’s best to apply a few drops of a leave in product and then gently comb through with a wide tooth comb.

The end of the summer is check-up time for our hair, so check for any damage and give the hair some extra comfort to regenerate its health. Giving constant support through hair masks, perhaps by increasing the number of minutes it’s left on the hair, as well as applying balancing products for the scalp, which can be drier due to sun exposure, are just a couple of useful tips you can evaluate with your hairstylist. As well as the most frequently asked question: does cutting hair make it stronger? No, that’s just a myth, but it does help improve its appearance, especially if the lengths are damaged.

2021 SPRING-SUMMER HAIR COLOUR TRENDS

Posted on 21 June 202121 June 2021 by zonesuper

Make these your keywords ASAP: face framing, smoky hair, earth colours and pastel shades. And the delight of ginger hair. Ready?

The end of winter awakens the desire for light and vitality, including clothing, make-up and outdoor walks in the open air. Even hair has this desire to bloom with new beauty. Let’s see what the macro trends of this new hot 2021 season are.

Face framing: getting close up

From singers Dua Lipa and Beyoncé to supermodel Miranda Kerr, stars love it: it’s the new colour trend for hair, a technique that lightens up the face and enhances features.

Face framing is all about lightening some side strands, whether subtly or not, giving light to the face and hanging look without having a total look overhaul when it comes to hair colour. In other words, it only works on the hair surrounding the face, without lightening the shades of the rest of the hair (using balayage, for example).

This technique lends itself to being used on many shades of colour: it can be the first step to create lightening on darker shades, or it can introduce decidedly original shades (and it seems that they will be the most in vogue this year): lavender, mint green, pink or blue.

Each face has its own face framing: square and angular faces can be softened with very soft lightening on the lengths; Long faces need lightening that begins at the cheekbones, while round faces only need a slight touch on the tips.

Smoky hair: hair wants make-up, too.

The inspiration came from the world of make-up, in particular from the shading of “smoky eyes” make-up. This colouring technique is used to create new shades with cold tones, combining two or three shades mixed together, darker at the root and lighter at the ends.

It is perfect for blond and brown bases and gives an intriguing smoky effect as it blends up to 3 fading shades. The blond shade is mostly cool, while the brown usually on ash or mocha. On the catwalks there were pink shades paired with blond hair, cold mocha shades on brown locks and purple shades on black hair, demonstrating that there is no limit to imagination.

The smoky hair trend is suitable for any type of haircut, even for wavy and curly hair, but please note, there is no smoky hair for red or gold hair because this technique is only for cool shades.

Earth colours: nature in your hair.

We live in a complicated time and instinct drives us to back to the earth, with all its nuances. The earth’s energy vibrates from every place of the world and meets the light in a kaleidoscope of colour tones and beauty and inspires pigments that reignite our hair colour. So go for shades of blond, as long as they are natural and delicate: very light and almost transparent honey blond, vanilla blond or velvety blond, fruit of a skilful mix of warm and cool shades. But also brown hair, from darker and delicious shades to contemporary brown, right up to dark chocolate shades.

Pastel shades: spring blossom in your hair.

From powder pink to lilac, from mint green to pastel blue, on a few strands or on the entire head of hair, the important thing for this spring summer 2021 is to give yourself a pastel touch in your hair. Jennifer Lopez went further, showing off a mix of delicate rainbow colours that was immediately nicknamed “Unicorn Hair”, but there is also “Mermaid Hair”, the result of an intriguing tone on tone technique with turquoise, lilac and pink.

Pastel tones match all haircuts, and are suitable for straight, wavy and curly hair. The only must is to choose the right colour for the face: if pink suits everyone, blue and green are best left for people with a more decisive personality. Among the most commented shades on Instagram are coral pink, seaweed green mottled with lilac and pastel strands, lilac and pink bicolour, mint green on long hair with shadowy roots, yellow and pink balayage, and yellow and grey, mixed to recreate the combination proposed by Pantone for 2021.

Ginger hair: checkmate red.

“We should all try red hair in life,” said hairstylist Nikki Lee of Hollywood’s Nine Zero One salon. We agree with her and with those who argue that ginger hair is the most seductive shade this spring 2021. In reality it is nothing new, but copper red is back thanks to the character of Beth Harmon, the protagonist of the most viewed TV miniseries on Netflix “The Queen’s gambit”. So, who could suit it? This sparkling hair colour loves people with an exuberant character and is perfect for those who want to give their look a boost. Ginger hair looks good on warm complexions and makes the magic of green, blue or hazel eyes pop.

Colour in progress

Posted on 11 June 202115 June 2021 by zonesuper

The world of professional hair colour has evolved. A quantic leap has taken it into a new dimension.

In just a few decades, everything has changed: before, hair colour was just about grey coverage. Today, hair colouring is a new form of expression or character, playing with one’s beauty, researching and reinventing our personality, daring to find and create new looks, inspiring, surprising, seducing, at any age.

New beauty rituals

You know those moments when we feel down, where nothing goes as it should, a chapter of our life closes, and it would really be useful to “get the chop” and do away with it all?

Well, if once upon a time giving yourself a new haircut was a sort of initiation rite towards a new era, today the same feeling is offered by the possibility of playing with the hair colour, whether short, medium or long, it doesn’t matter.
Hair colour is almost a trick, and can be changed according to fashion but also according to personal tastes or the mood of the moment. Millennials are enlightening in this sense, because they teach us to love temporary colour in harmony with our make-up or, even without reaching this eclecticism, to cultivate a more dynamic and free female image.

Hair colouring product trends

Recent trends branch out in two main directions and the numbers also testify this trend: on the one hand, hair colouring is conquering an increasingly large group women, even very young girls: 67% of Italians aged 15 to 75 colour their hair, reaching the top of the European ranking.
On the other hand, the demand for natural hair colours is growing significantly, with over 80 percent of Italians interested in plant-based colour. A truly impressive percentage of women is looking for delicate ammonia-free hair dyes, designed for sensitive scalps that are prone to allergies, and with a protective and restructuring action on the hair.

Customers today want strong and healthy hair, even after the most demanding treatments, and hairdressers want products that are effective, safe, highly tolerable. but that do not limit their creativity. They want creamy, pleasantly scented textures, capable of setting pigments in the hair structure for a long time, covering

Next generation products and techniques

As a consequence, the quality and the natural origin of the ingredients has improved, as well as the technologies used to create these all-round beauty formulas. Hairdressers and hairstylists have at their disposal a world of possibilities to carry out a professional high-definition colouring treatment in their salon.

Permanent, semi-permanent or temporary dyes, streaks, highlights, even hair colouring techniques have evolved wonderfully. An example? With a perfectly studied and calibrated Balayage technique we have single-handedly transformed what many previously trivially called regrowth into a weapon of seduction.

Professional Hairstylists

The reliability of the products is very important but in itself is not enough. The technical know-how of those who apply them is also needed. The hairdresser is a beauty craftsperson who works by mixing their knowledge, training from refresher courses and the technical knowledge of the products and how they react in contact with each specific hair type, with their aesthetic eye and creative inspiration. A beauty experience that lacks all this can be very risky for our look and harmful to our hair’s health.

Only a professional hairdresser knows how to mix colours to best cover greys, how to create effects to blend the hair colour, or how to highlight natural hair without regrowth, lightening only a few strands for a very bright sun kissed effect. Like an artist, they also know how to mix seventies vertical lightening and ultra-modern freehand lightening together, giving depth and three-dimensionality to the hair.

Hair is a fundamental element of personality of people of today who experience it as an expression of feminine seduction. Enhancing it and treating it as best we can must not be a trend of the moment but a real conscious and responsible choice of those who produce and those who apply professional colour treatments. We believe in authentic beauty. What about you?

Golden honey blond

Posted on 4 June 20217 June 2021 by zonesuper

Warm and beautiful, honey golden hair is delicious to look at and catches the light, but requires love&kindness to keep it looking beautiful.

Pleased to meet you! Honey gold is one of the key hair colour trends for 2021. After years of seeing the “cold side of blond”, now we want warm tones and delicious honey tones give us what we want. “Honey blond” gives a touch of light that radiates through the hair, as if trapping sunlight within the hair. A beautiful, heart-warming and positive image that softens these harsh times of distances and missing embraces.

Celebrities who love honey blond hair

Hailey Baldwin, model and daughter of famous actor Alec, face of brands such as Tommy Hilfiger and Guess, as well as trend-setting beauty guru, chose a honey blond shade to sweeten her gaze and features. Princess Kate Middleton also briefly succumbed to the honey blond trend, to then move on to delicious and intense caramel shades. Chiara Ferragni spent her second pregnancy embraced by golden hues in her hair, and then…. J-Lo, Jessica Alba, Sarah Jessica Parker, how many other celebs embraced the romanticism of this shade? Jennifer Aniston’s golden blond as Rachel in Friends started off a trend, the Rachel blond, which continues to be requested to this day. Its success is in the fact that it’s a multidimensional colour, multifaceted, with rich colour tones create through the knowledgeable combination of different blond shades.

Colour techniques for customised honey blonds

Honey blond is a great base on which to create super chic colour effects. Chunky lightened areas around the face (which are evident and large lightened strands when compared to the base colour), or slight balayage with a natural effect, with lighter ends and darker roots, or copper tones, or intense tones. Honey shades have lots of variety which makes them very desirable, going from the lightest tones of pale acacia honey right down to richer and darker tones of chestnut honey.

Shine and versatility

The greatest quality of these natural blond shades is that they are glamorous on any haircut. They really enhance medium or long hairstyles, particularly wavy styles (such a beach waves) because they enhance their poetic features, but pixie cuts all benefit from a sun-kissed look.

Honey blond enhances the face, even for olive complexions (right Beyoncé?), showing off the face’s features and giving personality to seemingly plain visages. Light hair with honey tones is a symbol of femininity and seduction. Marilyn Monroe wrote “love me for my blond hair alone” in her famous letter to Norman Rosten.

Beauty tips for honey blond hair

Here’s a portrait of summer: sun, sea and honey blond hair in the breeze. To give credit to this super warm colour, it’s important to maintain its shine and radiance. The milk_shake® sweet camomile range was created to enhance these two aspects of these shades. The range includes a shampoo, conditioner and leave in conditioner, and each product contains organic camomile extract with softening and shine-enhancing properties, as well as organic honey with nourishing properties. The complete list of active ingredients includes apricot extract, aloe vera juice, Integrity 41® (hydro-glycolic sunflower extract rich in antioxidant polyphenols), and papaya extract.

So even if at home, you can cleanse your blond hair gently, soften it and gently detangle it, making it silky and shiny.

So, when the sun (and restrictions!) finally releases our desire to go to the pool or seaside, a touch of silky milk_shake® pleasure oil SPF 6 will take care of your honey blond hair, as it contains UVB/UVA filters and has a nourishing and emollient action due to organic argan, hibiscus and passion fruit oils.

Our products are pure sunshine, because we believe that everyone deserves to be kissed by the sun every day to remember how sunny they are inside.

Much more than just an extract: daisies and their benefits.

Posted on 28 May 202128 May 2021 by zonesuper

During the health crisis of 2020, we chose the daisy as a symbol of friendship, love and resilience, in honour of all those people who faced the unprecedented difficulties of the past year and who, despite this, have been able to renew and reinvent themselves. When the weather turns bad, daisies recoil and close their corolla as if to turn to their internal resources, only to rise again in the direction of the sun when conditions improve. The simplicity, adaptability, strength and joy of this flower help us find our smile and illustrate the physical, mental and emotional journey undertaken by all those who have rolled up their sleeves and started again, every day, with a strong and optimistic outlook.

It may look dainty, but it’s stronger than you think.

A wild perennial plant that blooms in full sun from March to October, the white daisy (Bellis perennis) is native to Eurasia, spreading to the Americas with the first European settlers, and is now found almost everywhere. Strong and resistant, it grows in grassy fields subject to early spring frosts as well as in arid lands where it can tolerate the stress of intense heat, knowing how to recover and survive with grace in adverse circumstances.

The use of the daisy flower for human well-being and health dates back to ancient times, and popular wisdom has contributed significantly to the knowledge of its therapeutic uses. Science, in support of nature, has done the rest, discovering its enormous biological potential and possible cosmetic use.

When nature and innovation combine.

Daisy flowers deserve attention by virtue of their active ingredient content such as resins, tannins, essential oils, saponins capable of promoting the synthesis of collagen in the skin, and antioxidant polyphenols and flavonoids, which have very important protective effects on important biological cellular components (DNA, proteins, membrane lipids), counteracting the free radicals responsible for cell damage linked to premature aging, the onset of persistent inflammatory states and the development of physio-pathological and clinical disorders of various kinds and degrees.

Given these exceptional characteristics, we have chosen to celebrate and infuse all the benefits of the daisy in milk_shake® 9 minutes, our conditioning permanent hair colouring cream that works in just 9 minutes. But not with just any daisy extract: our formulas are the first and only ones to contain the innovative hyper-fermented daisy extract, developed as a worldwide exclusive for z.one concept™ using a patented process. State-of-the-art green production technology combines enzymatic bio-liquefaction and fermentation to release the maximum amount of the active ingredients naturally contained in the plant and also make the otherwise inert cellulose fruitful. The result is the enhancement of the phyto-complex with the development of new antioxidant systems, vitamins, amino acids and proteins, embodied within an innovative plant extract with extraordinary antioxidant properties.

The advantages of hyper-fermented daisy extract are very exclusive.

With the special double contribution of ingredients of natural origin combined with innovation, hyper-fermented daisy extract offers unparalleled opportunities:

reliability – nature offers us a plant, the daisy, that varies little during the year, therefore its natural active substance content is constant during the entire flowering season and does not vary according to the time of harvest;
respect for the earth – the daisies are collected in meadows where they grow spontaneously and there is no risk of impoverishment of the soil, always taking care that human intervention does not create a significant impact on the soil;
higher concentration of active ingredients – the hyper-fermentation treatment applied to the daisy increases the protein amino acid content by 176% and increases the antioxidant power of the extract by increasing the amount of polyphenols by 28%, and in particular flavonoids by 24%;
sustainability – with the transformation of the inert fibre of the phyto-complex into active ingredients, plant components that would otherwise be lost are recovered and enhanced, with the double advantage of a higher yield and a more sustainable use of the plant raw material;
safety – the high safety profile of the extract is guaranteed not only by the intrinsic safety of the daisy but also by the supervision of the laboratory in the various processing steps under rigorously controlled conditions and by strict quality controls at every stage of production.

The daisy for a better future.

We selected the daisy because it is genuine and joyful, beautiful and strong, but also as it is an emblem of the latest generation of ingredients, and further confirms the future we want to continue to create: a future in which nature and science are scaled back to their essence and at the at the same time cooperate whilst respecting the environment, making use of modern technologies that are capable of enhancing and making what nature has to offer more readily available for the well-being and health of the scalp and hair.

IN SUMMARY:

a symbol of friendship, love, resilience: with the daisy we pay homage to all people who, despite difficulties, know how to renew themselves;
the hyper-fermented daisy extract is the new and innovative antioxidant developed exclusively for z.one concept™;
reliability, respect for the earth, greater concentration of assets, sustainability and safety are its main benefits, an emblem of the spirit with which we look towards the future.

Let’s shine

Posted on 20 May 2021 by zonesuper

Remove the “add light” filter from your smartphone – there’s a new professional hair colour treatment with a natural effect that gives intense shine whilst taking care of hair.

Get ready girls! Look in the mirror, look at your reflection, take a selfie to send to your friends as a before/after series and then let your hair be rewarded with the gloss colour, the new professional colour treatment by milk_shake® that gives fantastic shine and strong hair that’s soft and full of life.

Close your eyes and imagine: you are kissed by the sunshine that naturally enhances your hair and lights up your face, wherever you may be, even when the sun isn’t shining. Great, right?

An innovative treatment

There are three magic words that open the doors of this new beauty formula: demi hybrid system. It’s an innovative demi colouring treatment with an acidic pH that’s in oil form that tones and enhances colour tones in the hair for radiant colour that lasts longer, whilst its ammonia-free formula also takes care of the hair without lightening it and without modifying its structure. It actually makes hair healthier.
From today you can count on a colouring and shine-enhancing treatment which, in addition to enhancing colour tones and making hair colour absolutely perfect, it leaves the hair healthy, soft, smooth and bright.

Why is it different compared to a traditional semi-permanent ammonia free colour?

The innovation is within the acidic pH which makes is it ideal for porous or damaged hair where colour-fading tends to happen more quickly. After each application the hair’s structure visibly improves and it can be seen and felt in the hair.

We want to know all the advantages:

gives colour tones without making any changes to the natural colour and structure of the hair
improves the condition of porous or chemically-treated hair
tones and corrects colour-treated and bleached hair
masks up to 50% of greys
lasts for 15-20 washes

How many shades are available?

Are 30 shades enough to satisfy all your colouring needs? Yup? In truth, we went further, because you can add 18 blends that are the mix between milk_shake® the gloss colour and milk_shake® illuminate pure pigments, for maximum customisation with extremely high-definition colour results.

Now we want to know what’s in it:

Hyper-fermented prickly pear extract with a high concentration of bioactive compounds with extraordinary antioxidant strength. The cutting-edge green technology of hyper-fermentation applied to prickly pears results in an enhanced phyto-complex with an increase in antioxidant power equal to + 60%. The hair cuticle is more protected, so it resists external aggressions better and retains its integrity and an intense and shiny colour for longer.
Amino acid complex, the exclusive complex of plant amino acids derived from wheat and soy, which gives the hair the natural keratin components essential for the integrity, strength and resistance of the protein chain that has greater resistance to stresses due to internal and external stress factors.
Organic blueberry extract that nourishes the hair giving it precious phyto-nutrients such as vitamins, minerals and antioxidants with protective, toning and emollient benefits.
Sunflower seed oil extracted from the seeds through pressing, a natural emollient recognised for its nourishing and protective action as well as its antioxidant vitamin E content.

Thank goodness for milk_shake® the gloss colour! It’s time to shine girls!

THE TOP 5 BOB CUTS FOR SPRING 2021

Posted on 14 May 202114 May 2021 by zonesuper

From trendsetters to streetstyle, it’s official: the bob is the best cut for the spring. Let’s find out which ones we love best.

It’s Bob mania. Bob haircuts, casual, sexy and contemporary, are the coolest trend for spring 2021. We love it and a diverse variety of stars and women alike love it, because the bob is never out of fashion but rather reinvents itself. Playing with lengths, colour or texture gives the bob a different character: classic, sophisticated, retro, massy, geometric, rock ‘n’ roll, rigorous, sexy. Every woman can have her bob style, tailor made to suit her.

From the French Bob to the Made in Italy Bob

Let’s start with some good news: the 2021 bib style is Italian. Beauty experts reveal that the short Parisian cut (the bob with a fringe which is reminiscent of flapper girls of the roaring ‘20’s) which dominated autumn/winter styles with bright red lipstick, has evolved, making way for a new version of the bob cut, which is delectably Italian.

We like telling it like this: the bob cut is Mediterranean, soft, messy and carefree, loosening into natural movement of the hair of Italian women, because this wavy texture expresses their authenticity. Singers, actors, producers all wear it: from Matilde Gioli to Anna Foglietta, from Luisa Ranieri to Valentina Lodivini, Serena Rossi and Veronica Lucchesi. Even Vanessa Incontrada has shown that curly hair can still be worn short. She’s gone from body positivity to hair positivity! Well done Vanessa!

The Blunt Cut

Make a note of this name because it seems that we will not be able to get rid of this delicious version of the bob very easily: an even bob haircut that is gaining more and more likes on Instagram. Short or medium, the reasons for its success are many: it is liked because the clean cut of the lengths instantly gives a sophisticated allure, it seduces because it is a versatile cut, which satisfies both those who want a very short bob, and those who prefer to show off the nape of the neck without sacrificing lengths. And then it is one of the very few cuts that has a booster effect on full hair colours, from blond to red to jet black. You can combine it with a blunt fringe or a slightly scaled quiff. Do you want another beauty tip? In a few minutes, with a correct use of straighteners, you can show off amazing smooth hair. Want to know a nice fact on the bob cut? The Blunt Cut was relaunched in Sanremo by Francesca Michielin who gave her cut hair to an association for women with cancer.

The bob with a fringe

The rebirth of the bangs is there for all to see. In the finale of Italia’s Got Talent, as well as on the stage of the Sanremo Festival, Federica Pellegrini sported a long and full fringe over her eyes. We like the fringe because it knows how to be different, allowing us to experiment and have fun giving different personalities to the bob. There is the long, curtain, wispy, asymmetrical fringe, or short baby style to make the look explode; the voluminous fringe on curly hair or the one with a central opening that contours the face. The bangs can be thick and even, but also squared with tufts around the face. Depending on how we style it, in a softer or more rigorous way, we can give a different flavour to our look. No doubt about it, bangs are fully part of the undisputed trends of spring 2021. Mark it on your “to do” list.

Celeb Long Bob looks

The 2021 version of Jennifer Aniston could be defined as being a “Bob addicted”, but the list of celebrities who love this cut for its timeless elegance is endless. Wikipedia would tell us that the Lob, also called Long Bob, is a haircut that represents the longer version of the classic bob. The hair reaches a length that can vary from just above the shoulders, to slightly below. It falls within the medium cuts and is a refined look that, from the past to today, has always remained in fashion.

It is one of the few haircuts that can be easily worn by all, wavy, straight, or curly, and this has made it one of the most exploited haircuts in recent years.

The mystery of the Bob worn by Penelope Cruz

A smooth bob with lighter locks on brown hair and tips that caress the shoulders. A sophisticated hairstyle that enhances the face and neckline. A radical change of look, which took place in a few days, and which caused a sensation. We are all used to seeing Penelope Cruz with her inseparable and wonderful long hair, and instead on Instagram she posted an image that immediately turned the heads of many fans.

Script requirements? Wig? A new advertising campaign? The hypotheses are many but the fact is that the bob trend for spring has been launched!

MUST-TIPS FOR SHORT CURLY HAIR

Posted on 7 May 20217 May 2021 by zonesuper

Wavy, curly, very curly: different short styles which were seen on the 2021 catwalks whisper of beauty secrets to use at home.

You know it better than we do: curly hair is beautiful but when we take a seat in the chair in the salon our hairdresser seems to think that the only solution for culy hair is “let’s give it a little trim”, or maybe “let’s layer it a bit”. That’s why having curly hair is often a love/hate relationship without considering the fact that just a little drop of rain creates a frizzy mess.

The reason for this is the following: if I, a beautiful curly-haired lady, want to cut my hair, the curls come alive, become even curlier, fluff up, and my head becomes like a lion’s mane. Otherwise, I will end up emptying out the volume and thinning it out completely. In both cases… no, thanks.

Rules for beautiful curly hair

Rule number 1: we aren’t forced to straighten our hair at all costs, with the risk of damaging our hair. We can keep our natural curls but have to take care of them carefully with products that keep curls hydrated, nourished, bouncy and protected from frizz, which makes us look scruffy and unsophisticated.

Rule number 2: ask an expert hairstylist who knows all the secrets of curly hair and can identify the way it reacts to humidity, sun, and frizz, and different ways of treating it, ways which are thankfully in constant evolution!

To identify our “magic cut”, the hairdresser will consider two important factors: the shape of the face and the structure of the curls, which can be wavy or in ringlets, all the way to tight afro curls.

Curly hair cuts for versatile looks

2021 short haircuts dedicated to wavy, curly or very curly hair are all targeted at volume and the ability to enhance the natural rebellious effect of wavy hair. We aren’t talking about excessive looks but the ability to be a rebel but with poise, grace and style.
On catwalks we have seen a modern version of the cherub, a short curly style with an angelic mood which is in contrast – but in a good way – with more edgy outfits. Wild and unkempt looks are back too, made livelier with asymmetrical layers, large romantic hairstyles, ideal to give volume to fine hair, and the Mullet, which takes us back to the golden days of ‘80’s rocks stars, and the buzz cut, the very short curly style, almost to the skin, which gives freshness to the face. And then, the much-loved curly bob, because who said that only women with straight hair can cut their hair into a bob? The curly bob is sexy and trendy.

Fringes go with curls, too

2021 spring summer trends play with movement: that’s why short and unkempt styles and wavy fringes will be very trendy. Women need to feel light and carefree, and need to rediscover a more sensual and frivolous aspect of their personality. The catwalks create lively and bold female identities, with short or long fringes that are natural, wavy, curly, explosive. At the most, a slight wet look is allowed, created with gel.

Advice for soft, frizz-free curls

For us, curly hair should be declared as being a “world heritage”, a protected species to be admired and taken care of with the right products. milk_shake® curl passion was created to reveal the natural beauty of curly hair that tends to get dry, frizzy and weak very easily.

1^st step: how to wash curly hair

Curly hair loves to be nourished, so it needs dedicated products for its structure. Never choose shampoos for all hair types. milk_shake® curl passion shampoo cleanses and conditions hair deeply, leaving hair soft and easy to manage. Its paraben free and sls free formula makes curly hair bouncy for longer, counteracting frizz with hyaluronic acid, apple, peach and grapefruit extracts, and sorbitol. It contains organic pracaxi and babassu oils, milk proteins, fruit extracts and Integrity 41® (hydroglycolic sunflower extract, rich in antioxidant polyphenols) and quinoa proteins.

2^nd step: how to hydrate curly hair

It’s not just any conditioner you need, but rather formulas that give real hydration to the hair. milk_shake® curl passion conditioner softens and gives manageability to hair with its rich formula with exclusive active ingredients: UV filters, Integrity 41®, shea butter, milk proteins, lemon extract, panthenol, quinoa proteins, vitamin E, vitamin E derivative, organic apple extract, organic blueberry extract, organic babassu oil, organic pracaxi oil. Just leave it on for a few minutes, rise out, and it’s done!
For those of you who are multi-tasking 4.0, we created milk_shake® curl passion leave in, da quick and easy product to use: it can be applied to clean, damp hair, and then the hair can be styled as usual.

3^rd step: how to make curly hair sublime

Those who want an extra beauty step can refine their look by choosing high quality styling products capable of defining curls, giving them support and elasticity. milk_shake® curl perfectionist is a modelling cream for curly hair that gives shape, softness and shine, defeating frizz and intensifying the natural texture of curly hair. It is applied to clean, damp hair before styling. For those who love more fluid formulations we have dedicated milk_shake® curl shaper, a modelling fluid that defines and separates curls and perfects soft waves. Its special formulation with sunflower oil, jojoba oil, milk proteins, panthenol, quinoa proteins, chestnut extract, organic apple extract, organic lemon extract and organic blueberry extracts banishes frizz, whilst giving shine and colour protection.

Curls are magical, intriguing and capable of giving character to every face and every outfit. Each curl type has its own story, like every woman, after all. Let’s take care of our curls together!

Grey hair, now what? How to accept the inevitable, enhance your look or camouflage greys.

Posted on 30 April 202130 April 2021 by zonesuper

Everything you need to know about the most important discussion in haircare, because sooner or later grey hair concerns everyone.

Sooner or later the moment arrives for everyone when, while combing in front of the mirror, you notice something that certainly wasn’t there until yesterday: the first grey hair that sprouts between your locks, perhaps right near the parting or the hairline. What to do? First, don’t make a fuss of it! A few greys aren’t the end of the world, there are several ways to deal with the situation and continue to show off your hair without worries.

Grey hair: causes, remedies and false myths

There is a lot of talk about grey hair and there is no lack of false myths, starting with the belief that plucking one will bring out another 7 (not true, but plucking a hair that is still alive is still not a good idea). Why does hair turn grey or white? The causes are mainly genetic and hormonal, but stress and environmental factors can also affect hair – which is why it is not uncommon today to have greys at the age of 20. Pollution, in particular, stimulates the production of free radicals that damage the production of melanin, the natural pigment that determines hair colour, accelerating aging. Similarly – even if no precise explanation has yet been found as to why it occurs – when you are under stress, factors are triggered that inhibit the pigmentation of the hair, causing it to turn grey. It has a foundation of truth that is linked by the popular belief that moments of grief or fear can make hair grey, even if of course this is very subjective.

Need a remedy for grey hair? The truth is that grey hair is an irreversible process and cannot be stopped, but there are some good habits to adopt to take care of your hair when it starts to turn grey. One thing to know is that grey hair must be hydrated much more than other hair types, so don’t forget to nourish it with masks, conditioners and specific products that contain proteins. It is also useful to feed the hair from within with a varied and balanced diet; among the foods richest in beneficial properties for the hair there are, in addition to seasonal fruit and vegetables, also millet, legumes and dried fruit.

How to cover grey hair

Covering is certainly not the first and only thing to do when the first white or grey hair appears, although it is most likely among the first that we tend to think about. It all depends on how evident these are and how much you don’t like it: today, silver in your hair no longer has the negative meaning it used to have, and many choose to wear it naturally and with self-confidence.

If you want to keep your natural colour, deal with serenity of having some greys and choose a short or medium-short haircut to be adjusted often by the hairdresser, so as to avoid the effect of sloppy hair. Yes to very short cuts, or to bobs with a fringe, or bobs with parting on the side.

A soft solution, especially suitable for those with light hair, is to rely on your hairdresser and opt for shaded colours enlivened by highlights and lightening techniques, which will blend greys more easily. Alternatively, try ammonia-free dyes.

Finally, the ultimate solution to cover a high percentage of grey hair is to dye it, always relying on the hairdresser to be sure of a perfect result without surprises.

Everything you should know to choose the hair colour that best suits your face

Posted on 22 April 202123 April 2021 by zonesuper

Red, blond or brown hair: which colour suits you? Here’s how to find out.

The desire to change hair colour and the fear of not being satisfied with the result often go hand in hand, because hair colour is part of who we are, and is an important part of our appearance. How to choose the right hair colour is far from trivial, and the answer should take into account several factors. The first aspects to evaluate are skin tone and eye colour in order to create an overall harmonious look, but to do this it is also a good idea to evaluate your favourite shades for your make-up and wardrobe. The type of cut and the hairstyles you usually wear are other elements to consider when choosing your hair colour so that you can be happy with your new look.

Red hair, does it suit you?

Red is the rarest of natural hair colours, and perhaps for this reason its many tones are among the most requested colours by those who want to change their hairlook. Who looks best with red hair? Light auburn shades, more like natural tones, require porcelain light and pink complexions, but can blend well with light eyes as well as hazel eyes. Dark red hair, from mahogany to aubergine, is easier to wear, and also looks good on darker complexions and creates really interesting contrasts with blue or green eyes. What make-up is best with red hair? Purple is a colour that looks good on redheads, as well as shades ranging from brown to bronze, depending on eye colour. As for cuts and hairstyles, red hair is best worn with classic simplicity. Choose red if you love bob cuts or long or layered styles, and hair worn loose or gathered in a ponytail or bun.

Brown hair, does it suit you?

Brown shades are the most common among natural colours in Mediterranean countries like ours. Brown hair in darker shades, from chocolate to coffee, particularly lends itself to dark and olive complexions, but can also create very successful looks for porcelain complexions, and enhance blue or green eyes as well as dark eyes. Light brown and its warm shades, such as honey and caramel, suit an amber or golden complexion. Finally, auburn tones on brown hair require a light skin tone with a peach undertone. How should brunettes do their make-up?
The ideal palette includes shades of plum, purple, midnight blue and brown, and lipsticks ranging from pink to scarlet. As for the hairstyle, brown hair gives great freedom: long flowing locks emphasize the classic Mediterranean charm, the bob makes a modern look, and short cuts become rock ‘n’ roll and decisive.

Blond hair, does it suit you?

Do men prefer blonds? Women love to have blond hair and in fact all the colours ranging from platinum blond to honey gold are very popular in salons, as well as treatments to lighten hair. How to choose the most suitable shade? The easiest to wear are the darker shades, which enhance anyone’s look and are easy to play around with, with dark roots to harmonize better with the complexion, as well as honey blond, with a chic and natural effect. Ash blond is a very popular shade, also because it is particularly suitable for grey coverage, but requires a light complexion and eye colour to create a harmonious look. The ideal make-up for blonds? Eye shadows in shades ranging from pink to purple, or blue shades, but it depends on the colour of the eyes: you can enhance blue eyes with warm tones of orange and bronze, while for brown eyes the choice ranges from shades of blue and brown (which wouldn’t work so well on brunettes with brown eyes), and forest green. Blond hair is, by its nature, the richest in shades, to be enhances with medium and long cuts, and with semi-updos or braids.