Trees and hair have a lot of beautiful things in common. Let’s take care of them!

Posted on by zonesuper

Today we’re talking about ROOTING FOR YOU, the simply zen campaign to plant 500 pine trees in Val di Fiemme to reforest the area which was hit by a natural disaster in 2018.

Roots, shaft… there are many aspects that connect our hair to trees, which are both beautiful creations made by nature. Have you ever thought about it? Hair and trees follow life cycles, they have a falling season and a regrowth season, they have seasons where they look stunning and seasons where they are more fragile and need greater care…. such as trimming or pruning, or a strengthening treatment to give them new life.

This strong connection was all that was needed to create the spark for the ROOTING FOR YOU project. But that’s not all: in the ROOTING FOR YOU campaign there’s our vision of nature, experienced as a master and an infinite source of inspiration. Nature, its plants and fruit, inspired simply zen to use ingredients that make our products efficient yet gentle and safe… and that’s why we are rooting for nature!

Caring for trees as much as our hair

ROOTING FOR YOU

To pay homage to nature and its abundance, we created a project that dedicates the same amount of care to nature as we do to hair. In collaboration with WOWnature, the European organisation that plants trees in those areas of the world that have been more affected by climate change, we planted a forest of 455 trees in Val di Fiemme, in Trentino, an area hit by a natural disaster which, at the time, was all over the news. On the 29th of October 2018, in just a few hours, high winds of up to 120km/h uprooted more trees than those that would be felled by lumberjacks over the course of three years. The estimates say that approximately 1.5 million plants were destroyed.

13th October: International Day for Disaster Reduction.

What’s the best way to represent our campaign, which is a small but concrete gesture to regenerate nature that has been destroyed, helping to prevent the risk of future landslides? The symbol of the ROOTING FOR YOU campaign is a pine tree, because red pines were the most hit, and because the pine trees symbolically represent the hair and the action that the simply zen range has on the hair and scalp, because pine trees have strong roots that anchor them to the ground and have strong resinous trunks that are hard to break, just like we would want our hair to always be: hence simply zen densifying is the product range for this campaign.

ROOTING FOR YOUDensifying: the response to hair loss.

Research carried out between 2020 and 2021 has revealed that interest in fighting and preventing hair loss is increasing, even among young people. Hair loss is an increasing phenomenon even in younger age groups due to stress. The philosophy that underlies the densifying range is that to take care of the scalp is to take care of the hair, so a stronger and healthier hair follicle makes for stronger, healthier hair from roots to ends.

The active ingredients, such as the blend of guaranà and caffeine, act on the scalp and hair follicle, stimulating, energizing and delivering oxygen to create the best environment for strong, healthy hair – just like trees need the right soil so that they can grow healthy and strong!

Prevention or deep treatment?

The densifying range contains a shampoo, lotion and concentrated lotion which can be used as a preventive seasonal treatment or as a deep treatment should the hair loss be excessive. The shampoo has an invigorating and protective action with delicate surfactants that remove impurities without removing the hydro-lipidic film of the scalp. The lotion contains Indian kino tree extract and a botanical blend of 10 plant varieties, guaranteeing a concentrated energizing effect. The densifying concentrated lotion is an intensive lotion that gives immediate benefits with added hydrolysed rice proteins that integrate and strengthen the hair fibre, working on its structure and condition.

Tips to prevent hair loss…. Start with food

ROOTING FOR YOU

As well as having targeted products hair and scalp with ingredients of natural origin, we can also benefit from nature when we eat: diet is paramount when tackling hair loss and to keep hair healthy, shiny and strong. Every day we must take care in making the right choices for our bodies and introduce the right amount of nutrients: proteins, amino acids and vitamins, which are fundamental for the synthesis of keratin, the substance which makes up hair. Here are three good habits you should take up every day:

  1. introduce fatty acids into your diet such as omega-3 contained in fish, vegetable oils and nuts, because a lack of omega-3 contributes to altering the hair’s life cycle, making hair fall out more easily.
  2. don’t go overboard with sugars, especially refined sugars, because these increase insulin in the body and act on the production of cortisol, the stress hormone, which is an enemy for the hair’s beauty and health.
  3. choose food that contains vitamins A, C, E and B but also minerals such as selenium, iron, copper and zinc.

DELETE THE WORD “FADED” FROM YOUR HAIR VOCABULARY.

Posted on by zonesuper

Summer + sea + sun = stressed out hair. In this post we’ll tell you about the marvellous professional delicate treatment to make your hair colour shine.

WONDER

Picture of you diving into the sea, check! Walk in nature, on paths, or with your feet in the water, check! The colourful flowers of mountain meadows, check! During the summer, it’s easier to go out into nature and bathe in its beauty, which regenerates us and helps us to go back home with more inner harmony and energy.

There’s something that tends to fade away during our summer break though, and that’s our hair colour. Yes, because life in the outdoors under the sun, in the wind and in sea water, can dehydrate and damage the hair, fading hair colour.

So, we look in the mirror and we feel that we do look healthier thanks to our summer glow and relaxed features, but our dull, dry hair lets us down. But don’t panic! Pick up your smartphone and book an appointment with your local salon.

WONDER

SOS hair colour

Colour-fading requires immediate professional attention, with an efficient and gentle solution that gives hair back its colour. milk shake® has created milk shake® wonder, innovative permanent hair colour created through the constant research of z.one concept™ labs.
milk shake® wonder is a new beauty story for hair which colours hair gently, respecting the scalp and hair.
Here’s its identikit: ammonia free, paraben free, sls & sles free, it gives up to 100% grey coverage, gives up to 3 levels of lift, a radiant result, a radiant 3D colour effect and long-lasting colour tones.

WONDER

Ready to be filled with wonder?

milk shake® wonder is great for both hairstylists and clients because it makes everyone happy. Salon professionals can unleash their creativity, using this colour cream to give life to hair colour tones or customised lift, with the guarantee of 100% grey coverage.

Every client can discover the wonder of their hair, enhancing the softness and shine in their hair naturally, with a pleasant fragrance. Contrary to other permanent hair colours, milk shake® wonder has a unique fragrance that combines head notes of lily of the valley, geranium and rose, with apricot, fig and coconut heart notes,  and vanilla and orange flower base notes. Aromatherapy for your hair!

WONDER

Pure hair colour with a lot of variety

milk shake® wonder’s special feature is the purity of its pigments and the formula created with a balanced molar system. The result? The colour is more vibrant, intense and long-lasting because all those unwanted reactions between pigments which can ruin colour are avoided.

The 70 shades in the colour chart make this colour wonder-ful! A rainbow of possibility to colour, cover greys, lift up to 3 levels, tone, correct and increase the intensity of any shade, with the possibility of desaturating or lightening any shade.

Science, technology and nature: a recipe for wonder

WONDER

Behind this high-level performance is a rigorous selection of active ingredients that are put through next-generation technology such as hyper-fermentation, transforming these ingredients into high-quality cosmetic active ingredients.
Hyper-fermented oat extract is rich in proteins and many antioxidant calming and soothing compounds for the scalp; amino acid complex is an exclusive complex of plant-based amino acids derived from wheat and soy that restore the hair’s natural keratin components, giving strength, shine, smoothness and softness.
Sunflower seed oil envelops the hair like a veil, strengthening the cuticle and restoring shine to dry and damaged hair. Goji berry extract protects the hair with natural phyto-nutrients such as vitamins, minerals and antioxidant substances.

This summer, many stars basked under the Italian sun: Jennifer Lopez was in Capri and Portofino, Gwyneth Paltrow in Tuscany, Katy Perry in Venice, Penelope Cruz, Elisabetta Canalis, Chiara Ferragni and Diletta Leotta in Sardinia. All amazing places imbued with wonderful colours of nature… just like milk shake® wonder.

Leave a little piece of your heart at the seaside, but don’t make beautiful hair a thing of the past!

Posted on by Valentina Olgiati

You’ve had the excitement and bliss of a summer holiday, your hair in the wind and sun and soaked in the crystal clear salty sea water … so now you’re back home, here are the products you need to take care of lengths and restructure your hair naturally.

The sea makes us all beautiful, because its presence can be seen in everything we do. Our eyes fill with its beauty, our hands play with the sand, our feet are finally shoeless and bare, our circulation is rebooted through the movement of the waves, our heart is filled with joy, our child-like spirit is awakened when we dive and splash, our skin takes on a marvellous golden tan, and the sea is also good for our respiratory system. Our hair, on the other hand, if not protected with quality suncare products, can look dull and stressed when we return home.

Hair lengths get the worst of it, being subject to external aggressors such as UV rays, sea salt, sand and wind. After the summer holidays, our long hair can look dull, dry and unhealthy.

Is the sea good for your hair or not?restructure in

A lot of people ask this question; it’s not an easy question to answer. If you have greasy hair, you’ll notice that when you’re at the seaside the greasiness goes away, and your hair looks shinier and healthier. This happens because sea water is rich in minerals that have a natural and beneficial grease-removing effect on the scalp.

Sea salt, however, has a lightening effect on hair and this does no good for the hair’s appearance, especially hair colour which can fade to strange shades and tones. If sea salt is left on the hair for too long, it dehydrates the hair, whereas UV rays and wind or sand weaken the hair shaft. The result? The hair cuticle is fragile, lengths break and split ends appear very easily.

How can we restructure long hair that’s been damaged at the seaside?

Once home, it would be best to ask your trusted hairdresser, as well as make some key changes to your hair routine every day, adding products that are capable of working on lengths efficiently. This means nourishing and repairing the hair deeply. In this post we’ll explain a step-by-step approach to repairing stressed hair lengths, by taking care of the hair’s structure with our complete restructure in program.

Step 1: restructure in shampoo.

The first step is to replace your shampoo with a specific restructuring shampoo for dry or damaged hair. Our formula with ceramides, aloe vera juice, quinoa proteins and argan oil nourishes, hydrates and restructures the hair deeply, leaving hair soft and healthy. After having lathered the shampoo over the scalp, it’s a good idea to leave it on for a few minutes to allow the active ingredients to act on the hair and scalp.

Step 2: restructure in intensive treatment.

Now it’s time to apply a rich cream created to act on lengths, giving the hair strength and body. The rich concentration of health and beauty within this formula is given by its exclusive active ingredients that are the same as the shampoo, with the addition of bamboo extract, hydrolysed keratin, keratin amino acids, hydrolysed collagen, collagen amino acids and panthenol.

When distributed over lengths and ends after shampooing and left on for 5 minutes, this intensive treatment cream restructures and repairs the hair intensively.

Step 3: restructure in deep remedy.

As an alternative to the mask, if you prefer a quicker fix, the fluid spray is your key product, because it restructures the hair, improves the hair’s body and making it easier to manage, as well as shiny.

A practical spray to be sprayed over clean, damp hair, massaged through and left on for 3-5 minutes before rinsing out.

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Step 4: restructure in sublime oil.

To complete the treatment, we created a special instant smoothing oil for dry or damaged hair. This specific oil for the hair should be applied to clean, damp hair or dry hair, to then proceed with styling. Its anti-frizz action is immediate and the hair looks instantly shiny. This is because its formula contains argan, jojoba and apricot oils, with nourishing, detangling and shine-enhancing properties, which smooth the surface of the hair, making it shine with new splendour.

Key words: ceramides and keratin.

Why are these ingredients fundamental in a repairing treatment for damaged hair? Reason n. 1: ceramides are one of the three types of lipids that are part of the hair’s cuticle. Their job is to keep hair scales in shape, in other words, compact, closing them to make hair less rough and dull. Reason n. 2: keratin is the main protein within hair and makes it healthy, shiny and vigorous. Its production, however, can decrease over time due to aging, external aggressors such as pollution, an unbalanced lifestyle, aggressive chemical treatments and… exposure to the sun and sea.

Restoring these elements within the hair is the best way to get visible and long-lasting results.

 

YOUR HAIR IS THIRSTY FOR BEAUTY!

Posted on by Valentina Olgiati

Sea, sun, heat, wind… in this post we’ll tell you about the new amazing professional treatment to make your hair colour shine again.

We all want it: to come back from our summer holidays looking amazing. That feeling of wellbeing and beauty that makes us smile when we look at ourselves in the mirror and makes us feel more confident when we’re walking down the street. It’s a good feeling, right? Our radiance transpires from our gaze, our more relaxed facial expressions, our golden skin. However, our hair often doesn’t reflect this feeling, because the sun, heat, wind, salt and sand put our hair to the test. No problem…. read on!

I TUOI CAPELLI HANNO SETE DI BELLEZZA

Tag: reconstruct

Problem: after the summer holidays hair is damaged because of the decrease in the amount of certain structural components (keratin, proteins and amino acids) which make hair look dull, faded and subject to split ends. The lengths of the hair, where the cuticle is more damaged and weak, is where keratin can split from one moment to the next.

The most common causes of this damage include aggressive chemical treatments, excessive use of heated styling tools, the sun and other environmental factors such as wind, salt….

Solution: you need a strong treatment that supplements the hair, restoring its fundamental components.
To give hair what it needs to be strong and shiny, milk shake® has created the integrity reconstruction system, the clinically tested and innovative in-salon reconstruction service, combined with the milk shake® integrity range to maintain the hair’s health at home, too.

Technology and nature combine.

The z.one concept™ research labs have created a technology that gets the most out of the properties within a plant from the Amazon rainforest (and that’s not all!), a place that represents a marvel of nature, where the traditions of indigenous women have brought to light true beauty wisdom.

milk shake® integrity reconstruction system and milk shake® integrity are the result of the combination of science and nature, creating natural, highly-efficient and concentrated formulas that are capable of restoring the hair’s maximum splendour.

I TUOI CAPELLI HANNO SETE DI BELLEZZA

Nature is…. ingenious.

Supreme intelligence and generosity are qualities of nature, which provides very strong active ingredients, such as the ivory-coloured paste obtained from the amazon rainforest plant called muru muru, a luxurious natural emollient and extraordinary remedy to hydrate skin and hair.

Muru muru butter is rich in fats that have a high affinity with keratin and these exclusive phyto-nutrients have a multi-repairing action:
– they increase the cohesion of the scales of keratin, smoothing the surface of the hair,
– they create a film over the cuticle protecting it from external aggressors,
– it makes the cuticle water-proof, avoiding frizz caused by the absorption of humidity.

 

I TUOI CAPELLI HANNO SETE DI BELLEZZAIt’s all in the mix

The secret of z.one concept™ research is in the combination of high-quality ingredients of natural origin rich in active substances, to create a synergy and performance that visibly support the strength and wellbeing of the hair. This combination is what makes hair beautiful, and in the integrity range, the synergy between muru muru butter + amino acid complex, a plant-based keratin with 18 amino acids derived from wheat and soy, is what gives the strengthening and protective actions. A special treatment for healthy, vibrant, lustrous hair.

But that’s not all! The milk shake® reconstruction treatment also contains other active ingredients that increase the nourishing action of the muru muru butter and amino acid complex and perfect the treatment’s efficacy.

They are plant-based oils and butters, hyaluronic acid, hydrolised keratin, milk, rice and soy proteins, and fruit extracts such as strawberry, raspberry, goji berries, papaya, as well as beeswax and vitamin E and essential oils.

I TUOI CAPELLI HANNO SETE DI BELLEZZA

A complete system!

In the salon: try the next generation products that act on the core of damaged hair using a special technology that reconstructs the hair in two steps:
Step A – reconstruct the foundations of the hair with milk shake® integrity rebuilder, the intensive reconstruction system for damaged hair,
Step B – seal and compact the cuticle with milk shake® integrity fibre sealant, the nourishing sealing treatment for damaged hair.

To complete this strong treatment, it’s good practice to hydrate and nourish the hair deeply using milk shake® integrity leave in.

In-salon treatments can be customised according to the hair’s health. To reach optimised results, we recommend having a professional treatment once a week for three weeks in a row, and in the meantime, keep taking care of hair at home.

At home: the milk shake® treatments to be used at home include a nourishing shampoo for all hair types, a nourishing butter for a deep treatment before cleansing, a deep nourishing conditioner to apply to clean, damp hair, a deep nourishing mask, a concentrated repairing protein treatment in vials to be applied to hair after shampooing and rinsed out, and finally, a repairing protective oil for damaged hair or split ends that can be sprayed over clean, damp hair before styling.

Do you remember the poem by Martin Luther King that says, “Be the best of whatever you are”? Well, we may not be a famous model, like Kaia Gerber (Cindy Crawford’s daughter) or Lila Grace (Kate Moss’s daughter), but we can be the best of ourselves, and we can by treating our hair right, because when our hair is soft, shiny and healthy, it represents an important part of our beauty. Happy reconstructing, everyone!

HERE’S YOUR NEW SHINE BOOSTER!

Posted on by zonesuper

Effective, fragranced, much-loved: our milk, yogurt, papaya and cocoa masks give new life, shine and radiance to your hair. An irresistible and magical hair treatment.

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Take some time for yourself and tell your senses to get ready for a delicious, fragranced experience. A beauty ritual for healthy, shiny hair.

But first, let’s rewind and start from the beginning: there are bad days, we all know that well, but there are also just plain old bad hair days, when we look at ourselves in the mirror and see our hair is dull and lifeless… definitely not the lively and radiant look we were going for.

This can happen for various reasons: aggressive hair treatments and products, lack of hydration, pollution, lifestyle, free-radicals.

Trust nature: a renewable beauty resource.

To tackle this lack of lustre in the hair, milk shake® created the natural care range, inspired by nature, to give the right nourishment to all hair types. Natural care is a “happy family” of fragranced hair masks with plant-based active ingredients and high-quality ingredients of natural origin, carefully selected to be used in complete safety both in the salon and at home.

We’re talking about organic fruit extracts such as strawberry, raspberry and goji with a protective, toning, emollient and conditioning action. The high concentration of vitamin E stimulates the hair, giving it shine and leaving it silky to touch. But that’s not all.

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Hair also needs protein.

We’ve always been told that proteins are the building blocks of our muscles. Hair also needs these blocks to grow healthy, strong and beautiful.
milk shake® natural care contains two types of natural proteins: milk proteins that supplement, protect and condition the hair for maximum nourishment (especially if the hair is particularly dry and damaged); yogurt proteins, a super-food with precious cosmetic properties as it helps to detangle dry or chemically-treated hair, making it shiny.

N.B. Don’t forget the filter!
If we want to protect our hair colour efficiently, as well as keep it silky and shiny, we must use products that contain a UV filter. Otherwise, the aggressive action of UV rays, especially when combined with the summer heat, would quickly fade hair colour.

HERE’S YOUR NEW SHINE BOOSTER

Discover the best mix for you!

The main feature of the natural care masks is that they can be mixed to create a customised treatment for your hair type. The mix is what activates the beneficial properties within the masks. The ingredients for the mix are as follows: mask base, milk mask, yogurt mask, cocoa mask, papaya mask. The names alone already stimulate our senses, ready to appreciate deliciously fragranced notes… that make your mouth water!

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Discovering ingredients

Our hair treatments must only include top notch ingredients!
mask base is a restructuring fluid with avocado and rice oil, honey and fruit extracts, vitamin E and Integrity 41® which revitalise the hair and protect hair colour over time.
It is the base mask to be mixed with all the powdered masks – milk, yogurt, cocoa and papaya, to create creamy masks that are easy to apply:

  1. milk mask is the concentrated powdered milk mask for dry or damaged hair, making it stronger and thicker.
  2. yogurt mask is the powdered yogurt protein compound for untreated or colour-treated hair that nourishes the hair deeply for long-lasting colour.
  3. cocoa mask is the powdered cocoa compound for normal or coarse, dry hair that nourishes the hair and gives body and shine.
  4. papaya mask is the concentrated powdered papaya mask, for dry or thin hair, that nourishes and revitalises the hair, giving body, softness and shine.

But what if you want more?

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For amazing home treatments, milk shake® has two deep formulas: active milk mask, the restructuring milk mask for dry or damaged hair, which deeply nourishes and strengthens the hair, and active yogurt mask, the conditioning mask with yogurt for natural or colour-treated hair with a brand-new strawberry yogurt fragrance.

These masks are ready to use: just apply them to clean, damp hair and leave on for 3-5 minutes before rinsing and… say hello to amazing hair!

 

MURU MURU: THE MAGIC FORMULA TO GET THE MOST FROM THE SUN

Posted on by zonesuper

A slight tan is the best thing for summer 2021: the nude-look and no make-up trends seen on catwalks say so too.

Muru muru

During lockdown we learned to wear less make-up and to take care of our face more, which must be healthy, radiant and well-hydrated. The same care will have to be put in when we expose our skin to the rays of the summer sun … or in other words very soon!

The 2021 make-up trends push towards minimalism and towards very natural effects, such as the “nude-look” which – be careful – does not mean “without makeup” but rather means opting for a make-up look reduced to the essential, where the real the protagonist is the natural luminous look of the skin embellished with a strong line of eyeliner and full lips, often scarlet red.

Going towards summer, the most popular “nude-look” will surely be the one that gives a pleasant and healthy tanned look … the much sought after “sun-kissed” effect!

We can achieve it naturally by exposing our skin to the sun in total safety and protecting it by using products that shield the strongest rays, so as to keep our skin well-hydrated, luminous and supple. So here is a beauty secret for you that has a name that makes us imagine beaches of white sand and crystal-clear water. Can you hear the sound of the sea, too?

We love muru muru!

Muru muru

Funny to pronounce, muru muru is the name for the butter extracted from the seeds of Astrocaryum murumuru, a palm native to the vegetation of the Amazonian rainforest in Brazil. This plant is particularly important for local populations who also derive a good food source from its fruits and use the fibrous parts of the tree to make the typical hammocks known all over the world.

The butter obtained from the seeds is a true elixir of beauty and health, a natural must for those who need to deeply nourish dry, dull, worn and damaged hair from the sun, sea, swimming pool, pollution and atmospheric agents.

The properties of muru muru butter for skin and hair

This butter is an incredible antioxidant thanks to its high concentration of vitamins A and F which allow the skin to remain supple, and deeply repairs dry and damaged hair. It has a high moisturizing power due to the presence of a mix of acids with beneficial virtues (lauric acid, myristic acid, palmitic acid, stearic acid, capric and caprylic acid). This mix deeply hydrates the skin and keeps hair shiny, even if it is curly, damaged or frizzy. It looks a lot like coconut oil for its nourishing properties but, despite being rich in fats (linoleic and oleic acid), muru muru butter also has a precious sebum-regulating function. This vegetable butter contains proteins similar to those that make up our hair and this creates its effective regenerating action for fragile, weak and dull hair.

Muru muru

A body and hair range filled with sunshine!

To happily and safely expose skin and hair to the sun in total freedom, we have developed sun & more by milk shake®, a complete line with muru muru butter, enriched with vegetable emollients and photostable UVB / sunscreens with a sweet and summery scent that smells of holidays, beautiful things experienced in the open air, mountain walks and dreams made of sand and foamy waves. In addition to muru muru butter, we have taken other beauty secrets from nature, working them to extract the heart of their strength: organic argan oil, hibiscus oil, passion fruit oil, quinoa extract, milk proteins, rice oil, bisabol and vitamin E.

Your best friends this summer

The sun & more line by milk shake® includes sunscreen milk SPF 30 (a high protection sun emulsion for the body with a soft texture that spreads easily on the skin and absorbs quickly), SPF 50+ face cream (a very high sunscreen to protect the delicate skin of the face and  neckline which in addition to protecting, also nourishes due to the presence of a precious illuminating and anti-blemish active), sensual lotion (our moisturizing after-sun milk that compensates for the dehydrating effects of the sea, sun and swimming pool favouring the improvement of brightness, the increase of tone and elasticity and the incredible softness of the skin). A trio of products that help achieve a healthy, safe, long-lasting tan.

And then there’s our beloved wild card, pleasure oil SPF 6, a low-protection moisturizing emollient oil for hair and body, with a silky “dry oil” texture. It is a truly multi-tasking product, because you can use it at the beach or in the pool to protect and hydrate both the body and the hair, and you can also apply it to the skin after a shower to make it soft, supple and hydrated.

Your sun beauty kit is ready. Let yourself be kissed by its rays and enjoy the summer in beauty.

A hair dictionary does exist, here are the words that you should know

Posted on by zonesuper

From A for ammonia and beyond, here is a manual to learn the lingo or hairstylists and not be left out in the salon.

Dear hairdresser, what language do you speak? Raise your hand if you have ever thought these words while your hairstylist recommended something for your hair. Well, this updated dictionary will help you find your way around what’s new in hair colour and treatments.

A

Ammonia: is a substance derived from a natural gas, used in many hair dyes to fix colour. It works by swelling the hair and opening the scales, so as to allow the pigments to penetrate into the hair structure.A hair dictionary does exist, here are the words that you should know

B

Balayage: is the technique that lightens the hair in some points areas, giving a natural but “contrasting” effect. The inspiration comes from the idea of recreating the colour that hair takes when you spend a lot of time at the sea, under the sun.

C

Colour chart: is the “catalogue” from which you can choose your new hair colour. This is a table conventionally used around the world to indicate the degrees of artificial hair colours. The gradations range from 1 to 10: the more you increase in number, the lighter the colour becomes, therefore the n. 1 is black, while 10 is platinum blond.

Colour sorbet: is an original and exquisite hair service to be performed in the salon for naturally revived colour tones, temporary colour toning and deeply conditioned and soft hair.

D

Decap: is the treatment that is carried out on already coloured hair to remove the artificial cosmetic pigment without affecting the natural colour. It is used to remove the old colour between one colour service and another.

Dry cut: literally, cutting dry hair. It is a technique that is mainly used to trim long hair or remove split ends, but it is also very useful for curly hair.

I 

Icy Blush: a colouring technique that creates a defining effect with tone-on-tone pastel colours.

Integrity 41®: hydro-glycolic sunflower seed extract, rich in antioxidant polyphenols, it protects hair colour and prevents it from fading, increasing manageability and shine.

K

Keratin: it is the protein of which the hair is made, and represents a fundamental element for the health, strength and elasticity of the hair. It is found in many hair strengthening treatments.

L

Lifted low lights: a treatment that involves tone-on-tone lightening of very thin locks, to obtain extremely natural shades.

Lightening: is the treatment that removes the hair’s natural colour, lightening it to lighter levels and modifying its structure.

Low lights: is a very natural lightening technique, in which very thin strands are lightened and then toned with the rest of the hair.

M

Melanin: it is the protein that gives hair its colour. There are two types: eumelanin which determines the darker colours, and pheomelanin which instead determines blond and red colours. Hair colour is generally the result of the combination of the two proteins.

O 

Oils: these are the new ingredients in permanent colors that replace ammonia to activate the oxidation process necessary to dye the hair.

P

Panel: a colouring technique that gives three-dimensional effects to the hair.

Permanent colour: it is said to be a “definitive” colour for hair. It is applied with oxidant, which develops the hair colour. It covers greys 100% and lifts up to 2 tones.

S

A hair dictionary does exist, here are the words that you should know

Semi-permanent: or demi-permanent, temporary colour which does not work according to the oxidation process of the hair. In fact, the dyes do not penetrate inside the scales of the hair: this causes the hair to colour on the surface and the colour is washed off after a certain amount of time.

Shine line: is a technique used to lighten the last few centimeters of the tips of the hair.v

T 

Toner: it is a product that is used to give the “right colour tone” to the hair, to intervene on unwanted colour tones, such as too much red or yellow or orange. It is usually used after lightening, but also to remedy any mistakes from previous colours.

Y

Your hair cocktail: the exclusive range of services for beautiful and deliciously scented hair that gives a shiny and natural result. It includes the direct colour cocktail, a temporary colour-toning and conditioning treatment, the direct shine cocktail, a polishing and conditioning treatment, and the argan cocktail, a deep nourishing and polishing treatment.

Papaya mon amour, here’s why your hair will love it

Posted on by zonesuper

Focus on ingredients: the beneficial properties of papaya for hair, and the recommended haircare products.

Papaya mon amour, here’s why your hair will love it

Colourful, fragranced and delicious, papaya turns our minds to summer, and it also has real benefits for the hair. This fruit, originally from Mexico, which has been documented since Mayan times, is a nourishing natural remedy rich in vitamins and antioxidants that “fill out” the hair from root to tip. But don’t make the mistake of thinking there’s just one type of papaya: there are different varieties used for food and cosmetic purposes, such as Cuban, Hawaiian, Cartagena, Paraguayan, and red papaya. The benefits of the papaya fruit are documented by science and used to take care of skin, hair and the digestive system, as well as to boost mood, given its bright colour and delicious fragrance and taste.

Hoe does papaya invigorate hair? And how can it be used on a daily basis at the hairdresser’s?

 

Papaya benefits for hair

Strengthening

Papaya, regardless of the variety, is rich in antioxidants, vitamins, and minerals, therefore the consumption of the fresh fruit is recommended within a balanced diet. The milk_shake® moisture plus range includes a shampoo, conditioner, no rinse whipped cream and moisturising lotion, which also contain organic papaya extract, as well as precious ingredients such as milk proteins that give resistance and strength to the hair fibre.

Soft and shiny hair

This exotic fruit contributes to restoring the natural softness of the hair, with its rich and succulent fleshy texture which gives hair lots of shine. The first step to a hair beauty treatment including papaya is to cleanse the scalp well, massaging the scalp with the fingertips and allowing the shampoo to reach all the parts of the scalp. milk_shake® moisture plus shampoo has a delicate formula and can be lathered evenly over the scalp and all over the hair, too.  

Volume

Most women would like to have volume in their hair, but it’s essential that the hair is well-nourished so that it can shine. Hairdressers recommend using products with papaya extract for dry or damaged hair, as it has nourishing and volumizing properties. milk_shake® moisture plus conditioner is a creamy conditioner for dry hair which also contains hyaluronic acid which has a strong hydrating action, plumping up the hair.

Colour protection

Papaya mon amour, here’s why your hair will love it

Such a colourful fruit could only be amazing for hair! Its effect is strengthened when combined with other precious ingredients, such as quinoa proteins, hyaluronic acid, and organic strawberry and goji extracts –  milk_shake® moisture plus whipped cream is packed with all of these. This no rinse foam for dry hair protects hair actively and continuously. The strength of this elixir for hair beauty is given by Integrity 41®, a hydro-glycolic sunflower seed extract, rich in antioxidant polyphenols.

So it’s no wonder that any hair type, whether straight, curly, thin or coarse, loves papaya. Hair products with papaya are particularly recommended during the summer, before and after sun exposure, when hair appears to be more dry and damaged.

If you’re looking for haircare products that contain papaya, milk_shake® moisture plus is the range for you. Why is it called “plus”? The added value is given by the rare and precious list of ingredients within the products, and the packaging is also eco-friendly: 50% of each bottle is made of recycled plastic, and the aluminium bottles can be recycled forever. Need we say more? Oh yes, papaya please!

SHORT HAIR? YES PLEASE!

Posted on by zonesuper

3 examples of short hair that will show you that this hair length can be very creative, both at home and in the salon.

Hands up if you think that short hair is comfortable and glamorous but doesn’t allow you to play with particular hairstyles. Today’s article gives you practical ideas to give a different twist to short hair.

However, there is an important premise: a lot depends on the cut, because if it is too layered or very short, the perimeter of the achievable hairstyles narrows somewhat. Otherwise … even the pixie cut can be styled in many ways. And so, from time to time, you can create elegant, funny, sparkling, strong, exuberant, romantic or very sweet styles. Here is a plethora of ideas.

SHORT HAIRHow and where to braid short hair

Invited to an outdoor aperitif? Or do want to add a glamorous touch to your video calls with customers, colleagues and suppliers? You can embellish your short cut with braids. In truth, one is enough if you know how to position it elegantly in the right place. Here are a few single braid inspirations for you to try, from the waterfall braid to the fishbone braid.
Wavy, short styles love braids too, even better if on one side to split the wavy effect… with a surprise!

Braids, whether tight or soft and wide, are also popular on cuts with a side undercut, creating an intriguing yin and yang effect: the masculine nuance is combined with a decidedly romantic and feminine touch.

 

SHORT HAIR

Bun on the nape and short bobs

Of course, you can also do a bun, provided that your pixie cut has grown out a little to become a bob (it must reach the ears or just over the shoulders, just to be clear about the minimum size required).

Thanks to the limited volume of hair, you can make an updo with a very natural effect. Just create curls using a curling iron and then secure each curl with bobby pins in such a way as to create a soft bun. A marvel of simple elegance.

Do you want a beauty secret? To give more volume to the hairstyle, lightly tease each curl before fixing it.

Updos with accessories

SHORT HAIR

Headbands, hair bands, barrettes, jewel clips and combs are wonderful friends for short hair, because in addition to keeping the hairstyle in place, they add a touch of distinctiveness to the look and allow you to reinvent yourself every day.

SHAVED HAIR FOR REBEL GIRLS. WILL YOU JOIN US?

Posted on by zonesuper

A symbol of emancipated feminism, a shaved cut or buzz cut has been popular since lockdown due to its practical maintenance. Who suits this kind of cut, and what are the most fashionable looks?

The first thing you need to know: a buzz cut is not a completely shaved head, but a type of shaved area of the hair that’s combined with a short haircut and done with a trimmer, where the upper area of the hair is higher and cut with geometric shapes. Over the years, all shaved cuts were put under the same category of buzz cuts, but it’s right to remember that the original buzz cut is what gave it its name.

Much more than a practical hairstyle for people who don’t have a lot of time to dedicate to their hairstyle, the shaved cut has a rebellious nature, is a symbol of female empowerment, and often represents political dissent. Its evolution represents the evolution of being a woman dedicated to freedom and with a bold character.

CAPELLI RASATI

The evolution of the buzz cut

If we were to turn back the hands of time to the origins of the cut, we can find these in the military, starting from soldiers of the Roman Empire. In modern times, around the mid-seventies when punk exploded onto the scene, shaved hair became a hairstyle for women too, especially in the UK. Punk was a way to shock the public and its aesthetic reflected that, with leather jackets, safety clips and shaved hair. In the eighties the buzz cut was worn by women who wanted to express their “rebellious” attitude towards the rigorous aesthetic standards expected from women, which were long, flowing locks. Two women in particular became the icons of this trend: Sinéad O’Connor and Annie Lennox, the latter with her mandarin-coloured buzz cut.

In the nineties and noughties, the buzz cut continued to be a symbol of emancipation and Hollywood undoubtedly contributed to feeding this philosophy: from Sigourney Weaver in Alien to Demi Moore in G.I. Jane, shaved hair became the essence of independent, courageous women.

Buzz cuts today

And now? After many years of debating whether shaved hair is feminine or not, 2021 seems to think so, with shaved hair becoming a key trend of the season, broadening its style spectrum. Yes, because shaved hair is not just super-short anymore, but is also a feature for medium and long styles, too. The contemporary versions of this cut are varied, intriguing, even graceful. Bolder women can go for a shaved head, or an undercut with shaved areas on the sides of the head and a more pronounced quiff. If undecided, some women opt to shave just the back of the head, leaving the rest of the hair long – this way the shaved area can only be seen when the hair is up, bringing attention to the nape which, for women with a long, slender neck, can be very sexy. The hair can even be left long with a just a slight shaven area on the side, or just cutting away a few strands.

Purveyors of XXS cuts

There are three celebs in particular who have chosen the female version of the short cut this year: Ruby Rose, the Australian TV presenter, actor and model, showed off a rainbow buzz cut which shows that even if your hair is super short, it’s possible to make it stand out. “Trippy hair for trippy times” she wrote on her Instagram post.

Halsey, who sings “Without me”, used a TikTok video to show the world her shaved style, declaring that she had really missed her bald head all those years that she wore her hair long.
Will Smith’s daughter, Willow Smith, wore a shaved style with a little curly regrowth, replacing her long locs, showing off her features and face.

Would you suit a shaved style?

CAPELLI RASATI

Hairstylists say you should check two factors: the shape of the face and the shape of the head. A shaved head suits women who have regular features that are soft and not too angular, because shaved styles tend to make features look more clean-cut.

If you have a rectangular face, go for a shaved style that leaves about 1 cm length on the sides and back, but that’s covered slightly by a bob or pixie cut; if you have a round face, choose shaved sides with a middle quiff. The area you choose to shave (the whole head, the sides, the nape or asymmetrical) will focus attention on specific parts of the face.

How should you take care of shaved hair at home?

Shaved hair exposes the head to external factors, so it must be cleansed and hydrated with gentle products to avoid drying out the scalp, especially during winter.
During the summer, don’t forget to protect the head from the sun, choosing products with a UV filter suitable for the scalp. It’s good practice to apply a scrub to the head occasionally to remove impurities and give the scalp a deep clean, so that it can breathe and absorb hydrating treatments better.