Do you believe in love at first sight?
A WORLD OF FRUIT, MILK AND SWEETNESS, FRAGRANCES AND DELICIOUS TEXTURES.
Experience beauty naturally
Once you try milk_shake® you won't want anything else
Natural beauty without compromise
/ High-tech Made in Italy formulas rich in plant-based and organic ingredients that are mostly sulphate, paraben and sodium chloride free.
/ each active ingredient is selected for its action and lasting effect on the appearance of the hair, for a result of maximum weightlessness, vitality and shine.
/primary packaging made with 50% recycled plastic derived from post-consumption or from industrial processing waste, which would otherwise be disposed of as waste, with a negative impact of pollution of the planet.
/ communication materials that are mostly printed on non-laminated FSC certified papera
Brings back your hair’s natural shine and gives colour radiance.
Discover milk_shake deep detox, the new detoxyfing shampoo for scalp & hair.
A new and extended range of products, ideal for any type of curl.
Cleansing, conditioning, blow-drying, styling: each curl passion product has been developed to achieve beautifully defined curls and waves.
THINK PINK! Discover pink lemonade, the new pink hair care routine.
A fresh and fun hair care line to get that glamorous and sought-after pink hair tone
Flower care for your hair!
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® flower power, a complete range that includes our much-loved colour care and leave-in products, for beautiful hair results.
Create radiant, full, natural-looking blonds!
The new milk_shake® super high lifter system.
Give your hair delicious colour tones with our new coloured whipped creams!
12 tempting shades for every look!
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® moisture plus for hydrated, healthy hair that’s full of life, resistant and shiny, day after day.
DREAM OF HAVING HUMIDITY-PROOF HAIR?
Choose milk_shake® lifestyling amazing: protective anti-humidity styling spray for normal or colour-treated hair.
WANT LONG-LASTING WAVES OR DEFINED CURLS?
Choose milk_shake® lifestyling amazing curls & waves! The weightless spray that supports and defines curls.