hero milk shake

Do you believe in love at first sight?


milk_shake® is the product range that contains the benefits of nature to offer specific solutions for all hair types. Naturally-derived ingredients such as milk and yogurt proteins and fruit extracts enhance the natural beauty of hair.
bellezza naturale

Experience beauty naturally

Once you try milk_shake® you won't want anything else

Natural beauty without compromise

/ High-tech Made in Italy formulas rich in plant-based and organic ingredients that are mostly sulphate, paraben and sodium chloride free.

/ each active ingredient is selected for its action and lasting effect on the appearance of the hair, for a result of maximum weightlessness, vitality and shine.

/primary packaging made with 50% recycled plastic derived from post-consumption or from industrial processing waste, which would otherwise be disposed of as waste, with a negative impact of pollution of the planet.

/ communication materials that are mostly printed on non-laminated FSC certified papera

milk_shake curl passion

The product range for wavy and curly hair. 

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The perfect solution to enhance cool tones in the hair!
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Brings back your hair’s natural shine and gives colour radiance.
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A new and extended range of products, ideal for any type of curl.
THINK PINK! Discover pink lemonade, the new pink hair care routine.