
milk_shake®
Do you believe in love at first sight?

A WORLD OF FRUIT, MILK AND SWEETNESS, FRAGRANCES AND DELICIOUS TEXTURES.

Experience beauty naturally
Once you try milk_shake® you won't want anything else
Natural beauty without compromise
/ High-tech Made in Italy formulas rich in plant-based and organic ingredients that are mostly sulphate, paraben and sodium chloride free.
/ each active ingredient is selected for its action and lasting effect on the appearance of the hair, for a result of maximum weightlessness, vitality and shine.
/primary packaging made with 50% recycled plastic derived from post-consumption or from industrial processing waste, which would otherwise be disposed of as waste, with a negative impact of pollution of the planet.
/ communication materials that are mostly printed on non-laminated FSC certified papera

products milk_shake®
-
scalp care
-
curl passion
-
pink lemonade
-
flower power
-
light catcher
-
SUN&MORE
-
make my day
-
icy blond
-
cold brunette
-
insta.light
-
moisture plus
-
colour care
-
integrity
-
integrity reconstruction system
-
k-respect
-
leave in treatments
-
lifestyling
-
colour whipped cream
-
sos roots
-
silver shine
-
volume solution
-
sensorial mint
-
sweet camomile
-
no frizz
-
argan
-
special
-
creative
-
9 minutes
-
smoothies
-
delicate
-
direct colour
-
illuminate
-
colour specifics
-
oxidizing emulsion
-
activating emulsion
-
the gloss colour










Brings back your hair’s natural shine and gives colour radiance.
Discover milk_shake deep detox, the new detoxyfing shampoo for scalp & hair.

A new and extended range of products, ideal for any type of curl.
Cleansing, conditioning, blow-drying, styling: each curl passion product has been developed to achieve beautifully defined curls and waves.

THINK PINK! Discover pink lemonade, the new pink hair care routine.
A fresh and fun hair care line to get that glamorous and sought-after pink hair tone

Flower care for your hair!
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® flower power, a complete range that includes our much-loved colour care and leave-in products, for beautiful hair results.

Create radiant, full, natural-looking blonds!
The new milk_shake® super high lifter system.

Give your hair delicious colour tones with our new coloured whipped creams!
12 tempting shades for every look!

DRY HAIR?
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® moisture plus for hydrated, healthy hair that’s full of life, resistant and shiny, day after day.

DREAM OF HAVING HUMIDITY-PROOF HAIR?
Choose milk_shake® lifestyling amazing: protective anti-humidity styling spray for normal or colour-treated hair.

WANT LONG-LASTING WAVES OR DEFINED CURLS?
Choose milk_shake® lifestyling amazing curls & waves! The weightless spray that supports and defines curls.