
milk_shake®
Do you believe in love at first sight?

A WORLD OF FRUIT, MILK AND SWEETNESS, FRAGRANCES AND DELICIOUS TEXTURES.

Experience beauty naturally
Once you try milk_shake® you won't want anything else
Natural beauty without compromise
/ High-tech Made in Italy formulas rich in plant-based and organic ingredients that are mostly sulphate, paraben and sodium chloride free.
/ each active ingredient is selected for its action and lasting effect on the appearance of the hair, for a result of maximum weightlessness, vitality and shine.
/primary packaging made with 50% recycled plastic derived from post-consumption or from industrial processing waste, which would otherwise be disposed of as waste, with a negative impact of pollution of the planet.
/ communication materials that are mostly printed on non-laminated FSC certified papera

products milk_shake®
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LOVE CHILDREN
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light catcher
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make my day
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icy blond
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cold brunette
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insta.light
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colour care
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moisture plus
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integrity
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integrity reconstruction system
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k-respect
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natural care
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leave in treatments
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lifestyling
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colour whipped cream
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sos roots
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silver shine
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SUN&MORE
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curl passion
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volume solution
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sensorial mint
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sweet camomile
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no frizz
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argan
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scalp care
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daily
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special
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in good hands
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creative
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9 minutes
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smoothies
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delicate
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direct colour
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cocktail
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sorbet
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decologic
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illuminate
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colour specifics
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oxidizing emulsion
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activating emulsion
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the gloss colour
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my skin







Create radiant, full, natural-looking blonds!
The new milk_shake® super high lifter system.

Pure happiness!
Vanilla notes with a soft and delicate texture for pure, sweet indulgence for your skin!

Give your hair delicious colour tones with our new coloured whipped creams!
12 tempting shades for every look!

DRY HAIR?
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® moisture plus for hydrated, healthy hair that’s full of life, resistant and shiny, day after day.

DREAM OF HAVING HUMIDITY-PROOF HAIR?
Choose milk_shake® lifestyling amazing: protective anti-humidity styling spray for normal or colour-treated hair.

WANT LONG-LASTING WAVES OR DEFINED CURLS?
Choose milk_shake® lifestyling amazing curls & waves! The weightless spray that supports and defines curls.