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Do you believe in love at first sight?

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milk_shake® is the product range that contains the benefits of nature to offer specific solutions for all hair types. Naturally-derived ingredients such as milk and yogurt proteins and fruit extracts enhance the natural beauty of hair.
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Experience beauty naturally

Once you try milk_shake® you won't want anything else

Natural beauty without compromise

/ High-tech Made in Italy formulas rich in plant-based and organic ingredients that are mostly sulphate, paraben and sodium chloride free.

/ each active ingredient is selected for its action and lasting effect on the appearance of the hair, for a result of maximum weightlessness, vitality and shine.

/primary packaging made with 50% recycled plastic derived from post-consumption or from industrial processing waste, which would otherwise be disposed of as waste, with a negative impact of pollution of the planet.

/ communication materials that are mostly printed on non-laminated FSC certified papera

lifestyling amazing curls & waves

Humidity-resistant defined curls and waves that last for days?

Choose the weightless spray that supports and defines curls and waves and protects them from humidity.

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Want neutral cold colour for your hair?
Pier Paolo Lai, hairstylist for celebrities and super models, will be part of the concept™ team!
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Give your hair delicious colour tones with our new coloured whipped creams!
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Dream of waking in the morning with beautiful, weightless and voluminous hair?