z.one concept™
z.one concept™ is synonymous with maximum performance, creativity and innovation, as well as owning three brands that correspond to the different needs of an audience interested in high quality services and products. milk_shake®, simply zen e NO INHIBITION. Passion and human values are at the heart of the z.one concept™ philosophy, and become an incentive to continue to grow and dream together. .

About us
z.one concept™ is based on the values of Made in Italy products and the craftsmanship of Italian products combined with an international and multitasking spirit. The company is a leader in the professional hair fashion sector, founded in 1999 by Ivano Panzeri, and after 20 years it still retains its authority in the world of high quality hair products.
z.one concept™ products encapsulate innovation, trends and excellent performance, but that’s not all: the brand also offers professional consultation services tailored to each client.
milk_shake®
lifestyling
Enhance your look in a few simple gestures
From the most natural to the most defined look, milk_shake® lifestyling is the response to any styling need.



LOVE BRAIDS?
DISCOVER milk_shake® BRAIDERS
Choose your perfect braid look and trust our milk_shake® braiders.

Pier Paolo Lai, hairstylist for celebrities and super models, will be part of the z.one concept™ team!
He will create the best hairstyles for celebrities and super models such as Kendall Jenner, Cara Delavigne, Maria Carla Boscono and Eva Herzigova in the most exclusive backstage areas of the most important fashion shows.



Double Action Treatmente,
the new pre-color protection technology.
Maximum tollerability and wellbeing during colour services. Discover the innovative pre-colour hydrating and protective service.

THE NEW HAND RITUAL
With simply Zen rituals you can take care of your hands and always keep them hydrated, soft, healthy and beautiful.


LOVE BRAIDS?
DISCOVER milk_shake® BRAIDERS


Pier Paolo Lai, hairstylist for celebrities and super models, will be part of the z.one concept™ team!


Double Action Treatmente,
the new pre-color protection technology.


THE NEW HAND RITUAL
Be inspired
Discover the z.one concept™ magazine: a dream come true where you can find all the secrets to perfect hair. The ingredients that are right for you, the best styling products to create your look, but also news and inspiration.