z.one concept™
z.one concept™ is synonymous with maximum performance, creativity and innovation, as well as owning three brands that correspond to the different needs of an audience interested in high quality services and products. milk_shake®, simply zen e NO INHIBITION. Passion and human values are at the heart of the z.one concept™ philosophy, and become an incentive to continue to grow and dream together. .

About us
z.one concept™ is based on the values of Made in Italy products and the craftsmanship of Italian products combined with an international and multitasking spirit. The company is a leader in the professional hair fashion sector, founded in 1999 by Ivano z.one concept, and after 20 years it still retains its authority in the world of high quality hair products.
z.one concept™ products encapsulate innovation, trends and excellent performance, but that’s not all: the brand also offers professional consultation services tailored to each client.
milk_shake®
icy blond and cold brunette
milk_shake® has created two brand new hair care ranges with shampoos and conditioners that contain specific pigments to create cool tones in your hair:
milk_shake® icy blond / for blond hair
milk_shake® cold brunette / for brown hair






SUN&MORE is a complete range of high-quality products for hair and body.
Choose SUN&MORE: specific products to cleanse and condition hair and nourish and protect it from the sun.

Give your hair delicious colour tones with our new coloured whipped creams!
12 tempting shades for every look!

A real colouring ritual with the fragrance of herbs and nature.
The colouring power of nature dedicated to the beauty of hair colour. Powdered plant dyes made from leaves, roots and flowers from a variety of plants, when combined with water, create a truly natural colouring ritual.

Enhance cool colour tones in your light hair!
Find the natural beauty of your blondehair and neutralise unwanted brassy tones with milk_shake® silver shine products.

Dry hair?
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® moisture plus for hydrated, healthy hair that’s full of life, resistant and shiny, day after day.




Our unique limited edition best-seller combines its professional performance with a fresh and seductive floral fragrance.
Soft, silky, shiny hair with a delicious floral fragrance.

WANT LONG-LASTING WAVES OR DEFINED CURLS?
Choose milk_shake® lifestyling amazing curls & waves! The weightless spray that supports and defines curls.

DREAM OF HAVING HUMIDITY-PROOF HAIR?
Choose milk_shake® lifestyling amazing: protective anti-humidity styling spray for normal or colour-treated hair.