Cool blonds and brunettes

A project with a BIG HEART!

Do you believe in
love at first sight?

A natural approach
in harmony
with the senses.

icy blond - cold brunette

Cool blonds and brunettes

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A project with a BIG HEART!

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Do you believe in
love at first sight?

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A natural approach
in harmony
with the senses. concept concept is synonymous with maximum performance, creativity and innovation, as well as owning three brands that correspond to the different needs of an audience interested in high quality services and products. milk_shake®, simply zen e NO INHIBITION. Passion and human values are at the heart of the concept™ philosophy, and become an incentive to continue to grow and dream together. .

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About us concept™ is based on the values of Made in Italy products and the craftsmanship of Italian products combined with an international and multitasking spirit. The company is a leader in the professional hair fashion sector, founded in 1999 by Ivano concept, and after 20 years it still retains its authority in the world of high quality hair products. concept™ products encapsulate innovation, trends and excellent performance, but that’s not all: the brand also offers professional consultation services tailored to each client.

icy blond and cold brunette

milk_shake® has created two brand new hair care ranges with shampoos and conditioners that contain specific pigments to create cool tones in your hair: 

milk_shake® icy blond / for blond hair
milk_shake® cold brunette / for brown hair 

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Give your hair delicious colour tones with our new coloured whipped creams!

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A real colouring ritual with the fragrance of herbs and nature.

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Andrew Smith appointed
for concept™.

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Dry hair?

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Want neutral cold colour for your hair?

Double Action Treatmente,
the new pre-color protection technology.

Be inspired

Discover the concept magazine: a dream come true where you can find all the secrets to perfect hair. The ingredients that are right for you, the best styling products to create your look, but also news and inspiration.