z.one concept™
z.one concept™ is synonymous with maximum performance, creativity and innovation, as well as owning three brands that correspond to the different needs of an audience interested in high quality services and products. milk_shake®, simply zen e NO INHIBITION. Passion and human values are at the heart of the z.one concept™ philosophy, and become an incentive to continue to grow and dream together. .

About us
z.one concept™ is based on the values of Made in Italy products and the craftsmanship of Italian products combined with an international and multitasking spirit. The company is a leader in the professional hair fashion sector, founded in 1999 by Ivano z.one concept, and after 20 years it still retains its authority in the world of high quality hair products.
z.one concept™ products encapsulate innovation, trends and excellent performance, but that’s not all: the brand also offers professional consultation services tailored to each client.
milk_shake®
icy blond and cold brunette
milk_shake® has created two brand new hair care ranges with shampoos and conditioners that contain specific pigments to create cool tones in your hair:
milk_shake® icy blond / for blond hair
milk_shake® cold brunette / for brown hair







Brings back your hair’s natural shine and gives colour radiance.
Discover milk_shake deep detox, the new detoxyfing shampoo for scalp & hair.

With milk_shake curl passion you can achieve beautifully defined curls and waves
A new and extended range of products: milk_shake curl passion is ideal for any type of curl.

THINK PINK! Discover pink lemonade: the new pink hair care routine
A fresh and fun hair care line to get that glamorous and sought-after pink hair tone.

Flower care for your hair!
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® flower power, a complete range that includes our much-loved colour care and leave-in products, for beautiful hair results.

Enhance cool colour tones in your light hair!
Find the natural beauty of your blondehair and neutralise unwanted brassy tones with milk_shake® silver shine products.

Give your hair delicious colour tones with our new coloured whipped creams!
12 tempting shades for every look!




Dry hair?
Discover 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® moisture plus for hydrated, healthy hair that’s full of life, resistant and shiny, day after day.

WANT LONG-LASTING WAVES OR DEFINED CURLS?
Choose milk_shake® lifestyling amazing curls & waves! The weightless spray that supports and defines curls.

DREAM OF HAVING HUMIDITY-PROOF HAIR?
Choose milk_shake® lifestyling amazing: protective anti-humidity styling spray for normal or colour-treated hair.