A pop princess, her image looks like an avatar from a videogame. This collection opens the doors to the carefree spirit of comics, the effervescent colours and graphic elements that blur the boundaries between reality and fiction. As opposed to the street style of the ‘90’s, which inspires this collection, this trend is ageless, the Kawaii woman is simply lively and unpredictable, optimistic and brash.
For this reason, there are no monochromatic choices, nothing is left to chance: colours, haircuts and styles must be studied in minute detail to emanate the magnetic charm and attract the eye of the beholder. Three-dimensionality is the only way to obtain the desired result: surprise with an individual disarming spontaneity of people who live outside the box.
The appeal of the combination of past and present has the same taste as the contrast between opulence and minimalism. The woman that inspires this collection has a strong will, softened by the elegance of an ageless muse. She is unusual and timeless, her style combines modernism with the nostalgia of a cosy and comforting blue velvet armchair. Her look reveals the most recent fashion precepts and rediscovers past trends in a fusion of sophistication and seduction. Beauty is a journey into the world of colour – from darker to lighter tones - and haircuts that range from the most classic to the most avant-garde
In this collection red becomes the chromatic note that underlines the romantic soul of a woman who loves a sensual, minimal and feminine style. The classic structure of cuts are glorified with soft reinterpretations and imperfect details. The new technique overlaps and blurs the colour’s clearness for a new contemporary splendour. A great blend of technique and creativity, the classic identity is overturned by new leading-edge codes. Imperfection is the new perfection.
The woman of the Allure collection exudes a mysterious alchemy of charm.
A refined elegance and sophisticated tone perfectly describes her style, which evokes an impeccable look and original attitude that are simply sublime. With this aura surrounding her, she knows she will always be noticed because of her originality as well as her forward-thinking style. The hairstyles are integrated into the complete look of this woman who knows what she wants; the hair colour represents her desire for originality.
The woman who identifies with the new minimal collection is independent, sophisticated and intelligent; she chooses an elegance destined to last over time. In contrast with the minimal tone of setting, comes a vintage mood of hair with multi-layered styles, soft volumes and harmonious distribution, for a contemporary “messy” look. The new, fluid cuts join with wavy and natural styling, the scissors model the locks around the face with tailored wisdom.