The third release of
BEAUTY INSIGHT is here!
milk_shake® is natural beauty.
WE ARE DELIGHTED
TO PRESENT URBANA
Joyful, free and wandering – that’s the spirit of URBANA, the new milk shake® inspirational gallery.
Explore images of an adventure oozing excitement through every look, glossy textures, vivid and bright colours, soft and elegant haircuts. If you wish to turn things around and you love trends, if simplicity is part of you, milk_shake® encourages you to get lost in a nonchalant beauty that embraces life, no matter where you are in the world.
Wandering among languages
URBANA draws inspiration from a free, globe-trotting and confident lifestyle, expressing itself in cities. We collected some books and films to whet your appetite about how this lifestyle developed and spread. Dive into this universe and set sail following this map to discover a world of freedom, wide-open spaces and imagination.
Margarita
Freedom and wind in the hair: two of the fundamental concepts guiding us in the design of Urbana’s looks, here embodied in an extreme curl obtained with a customised approach.
The shape, built up little by little using a tailoring method, is achieved through a cut shaping the hair and carefully adapting to the features of Margarita’s face – a fundamental principle when dealing with curly hair.
Margarita
Freedom and wind in the hair: two of the fundamental concepts guiding us in the design of Urbana’s looks, here embodied in an extreme curl obtained with a customised approach.
The shape, built up little by little using a tailoring method, is achieved through a cut shaping the hair and carefully adapting to the features of Margarita’s face – a fundamental principle when dealing with curly hair.
The colour is applied in small blocks and spreads naturally, in synergy with curly hair texture: lightened areas, achieved with a gentle method, create rays of natural light.
Free texture, defined and radiant curly hair!
Pien
An underlying theme in Urbana’s world of colour, the ‘right edgy’, is interpreted through a new method of colour blocking in the hair.
This technique is back in trend these days and has been reinterpreted and made more accessible through the fresh and light taste of milk_shake.
Pien
An underlying theme in Urbana’s world of colour, the ‘right edgy’, is interpreted through a new method of colour blocking in the hair.
This technique is back in trend these days and has been reinterpreted and made more accessible through the fresh and light taste of milk_shake.
An underlying theme in Urbana’s world of colour, the ‘right edgy’, is interpreted through a new method of colour blocking in the hair.
This technique is back in trend these days and has been reinterpreted and made more accessible through the fresh and light taste of milk_shake.
Nola
Copper and pink blend sinuously in this colour block technique, perfectly embracing the RE-NATURAL philosophy.
A vibrant, shiny, deep rich colour achieved using the copper shades of milk_shake beyond light, our ammonia-free permanent colouring range.
Delicate contrasts in line with the ‘right edgy’ concept that characterises Urbana, natural and accessible looks: each look features a special twist, a detail making it unique and original.
Nola
Copper and pink blend sinuously in this colour block technique, perfectly embracing the RE-NATURAL philosophy.
A vibrant, shiny, deep rich colour achieved using the copper shades of milk_shake beyond light, our ammonia-free permanent colouring range.
Delicate contrasts in line with the ‘right edgy’ concept that characterises Urbana, natural and accessible looks: each look features a special twist, a detail making it unique and original.
How many women dream of a makeover without necessarily compromising on the charm of long hair? Nola features a technique that gives movement and volume to the hair without too much visible layering: a haircut to enjoy and wear anywhere!
Marit
An iconic look, Urbana’s style and concepts encapsulated in a RE-NATURAL technique evoking asymmetry.
Simple, yet impactful: the challenge is to make it wearable and accessible, highlighting its elegance through consistent and harmonious colour shades, lightening levels, blending patterns.
An apparently edgy look like this also echoes the same concepts we share in our education trainings: the right know-how and a certain sense of style as a goal make it possible to achieve extraordinary effects!
Marit
An iconic look, Urbana’s style and concepts encapsulated in a RE-NATURAL technique evoking asymmetry.
Simple, yet impactful: the challenge is to make it wearable and accessible, highlighting its elegance through consistent and harmonious colour shades, lightening levels, blending patterns.
An apparently edgy look like this also echoes the same concepts we share in our education trainings: the right know-how and a certain sense of style as a goal make it possible to achieve extraordinary effects!
This soft and contemporary medium bob haircut reveals a perfect synergy among all the milk_shake colour ranges.
Jerry
A British-inspired bob haircut that is a timeless favourite.
The matching colour choice makes this ‘right edgy’ soft and wearable: the fringe opens up, widening towards the sideburn to emphasise facial features.
In the nape area, the hairline can be daringly concealed to make the neck look slimmer, or it can be left soft and supple. Just one watchword: customisation!
Jerry
A British-inspired bob haircut that is a timeless favourite.
The matching colour choice makes this ‘right edgy’ soft and wearable: the fringe opens up, widening towards the sideburn to emphasise facial features.
In the nape area, the hairline can be daringly concealed to make the neck look slimmer, or it can be left soft and supple. Just one watchword: customisation!
The colour combines cold and warm shades, matching a wisteria shade with a creamy saffron blonde, creating bright and delicate hues.
Either traditionally smooth or slightly wavy, it will look perfect every time!
Marina
A haircut with a ‘70s twist, perfectly embodying its vibe!
Positivity, energy and freshness are the key words associated to this look, which features a strong customisation and workability.
Thinning scissors, razor and blunt cut techniques in combination enhance texture and allow playing with the hair to achieve the desired effects.
Marina
A haircut with a ‘70s twist, perfectly embodying its vibe!
Positivity, energy and freshness are the key words associated to this look, which features a strong customisation and workability.
Thinning scissors, razor and blunt cut techniques in combination enhance texture and allow playing with the hair to achieve the desired effects.
The shape matches the colour, which is positioned in asymmetrical blocks but still wearable and soft: milk_shake beyond light, our ammonia-free permanent colouring range provides chromatic results recalling natural colours to all intents and purposes.
Styling means playing with shape: for example, a voluminous, messy look is ideal for Marina!
Charlotte
A trendy look to enhance curly and wavy hair!
Our milk_shake approach to curly haircut provides volume and airiness, whilst customising the shape to create expansion and slender the neck.
The colour adds light to the inner areas near the hairline, close to the face, and gently lifts the hair.
Charlotte
A trendy look to enhance curly and wavy hair!
Our milk_shake approach to curly haircut provides volume and airiness, whilst customising the shape to create expansion and slender the neck.
The colour adds light to the inner areas near the hairline, close to the face, and gently lifts the hair.
The goal of the toning service is to recreate a brown tone-on-tone effect, to allow for contrasts that are not too noticeable.
The milk_shake curl passion product range celebrates Charlotte’s curls through styling.
Nina
Not just cold blondes: an increasingly popular trend points to neutral blond shades, not cold nor warm.
Nina features a technique that places light and shadow in a unique way, ideal for those who want an alternative effect to classic lightening while maintaining a natural and stylish result.
Nina
Not just cold blondes: an increasingly popular trend points to neutral blond shades, not cold nor warm.
Nina features a technique that places light and shadow in a unique way, ideal for those who want an alternative effect to classic lightening while maintaining a natural and stylish result.
The result is a highly sought-after buttery blond, in contrast to a caffelatte colour: a great way to regenerate long-term lifted hair and lived-in or oxidised blond hair.
The light and airy shape creates a windswept effect, further emphasised by an unusual tool for long haircuts.
Sarah
Sarah features a haircut that can be described as somewhere between a bowl cut, a pixie and a bob.
A tailor-made length to suit multiple textures.
The haircut combines both blunt cut and razor techniques, resulting in an underground yet sophisticated effect, perfectly matching the Urbana style.
Sarah
Sarah features a haircut that can be described as somewhere between a bowl cut, a pixie and a bob.
A tailor-made length to suit multiple textures.
The haircut combines both blunt cut and razor techniques, resulting in an underground yet sophisticated effect, perfectly matching the Urbana style.
Colour and shape blend in harmony through delicate contrasts between lavender and lilac shades, positioned in diffuse blocks through the movement of the haircut.
The texture is messy, yet elegant and structured.
Alceste
The perfect Beauty Insight proposal for curly hair.
A mix of different haircutting techniques, from the wolfcut to the mullet, integrating the concept of block cutting and enhancing curly or wavy textures to the fullest with specific techniques.
The hair colour proposal is tailor-made: two shades, copper and copper blonde, positioned in blocks not too far apart; The colour palette of Urbana’s second release features vivid and bright hues, with a slightly smoky effect.
Alceste
The perfect Beauty Insight proposal for curly hair.
A mix of different haircutting techniques, from the wolfcut to the mullet, integrating the concept of block cutting and enhancing curly or wavy textures to the fullest with specific techniques.
The hair colour proposal is tailor-made: two shades, copper and copper blonde, positioned in blocks not too far apart; The colour palette of Urbana’s second release features vivid and bright hues, with a slightly smoky effect.
This technique is extremely versatile, suitable for both hair lightening and toning. Extreme shine is guaranteed by the joint action of beyond light and the gloss colour.
For styling, the absolute go-to product is curl passion!
Belli
Belli is a half-Italian half-Japanese girl who perfectly embodies the Urbana concept.
She sports a salon-friendly and highly desirable version of a pixie crop, created using both scissors and a razor. The perfect haircut for women wishing to be daring without sacrificing a more sophisticated look, with undefined perimeters conferring femininity and versatility.
A spark of light, asymmetrically positioned, kindles the shape and enhances the colour effect.
Belli
Belli is a half-Italian half-Japanese girl who perfectly embodies the Urbana concept.
She sports a salon-friendly and highly desirable version of a pixie crop, created using both scissors and a razor. The perfect haircut for women wishing to be daring without sacrificing a more sophisticated look, with undefined perimeters conferring femininity and versatility.
A spark of light, asymmetrically positioned, kindles the shape and enhances the colour effect.
Contrast is achieved by toning this area with an intense red shade, chosen from the new releases of the gloss colour.
Extremely versatile styling results in a more natural, sleek look or a more punk, tousled look, both achieved by blending products from the lifestyling range (such as liquid styler and smoothing cream).
Frida
Frida sports a long, urban and extremely versatile look.
The haircut features several disconnections, allowing for dynamic styling options.
The fringe is shorter in the centre but longer and softer at the sides and is a must-have look of the season, adding a touch of mystery to the overall style.
The secret is out: hair length reaching down to neck and shoulders! A bold, street-style look, but without sacrificing a “softening” effect that caresses and mellows every movement.
Frida
Frida sports a long, urban and extremely versatile look.
The haircut features several disconnections, allowing for dynamic styling options.
The fringe is shorter in the centre but longer and softer at the sides and is a must-have look of the season, adding a touch of mystery to the overall style.
The secret is out: hair length reaching down to neck and shoulders! A bold, street-style look, but without sacrificing a “softening” effect that caresses and mellows every movement.
The colour technique reflects Urbana’s mood, reinterpreting the colour block concept in a highly salon-friendly, ‘milk_shake’ style. We purposely created asymmetrical light and shadow effects on the lengths, choosing shades of the gloss colour with little contrast to achieve a refined and stylish effect.
Soft or rock and roll, this look wins everyone over!
Helen
A deconstructed, highly urban bob, achieved using block cutting techniques.
Lengths and texture disconnections blend together creating a harmonious and dynamic look, emphasizing hair movement.
The colour proposal features a combination of shades from our colour palette, including a deep, almost rusty brown – a mix of warm and cool tones – and a smoky silver.
Helen
A deconstructed, highly urban bob, achieved using block cutting techniques.
Lengths and texture disconnections blend together creating a harmonious and dynamic look, emphasizing hair movement.
The colour proposal features a combination of shades from our colour palette, including a deep, almost rusty brown – a mix of warm and cool tones – and a smoky silver.
Shades belong to the new beyond light collection, our permanent ammonia-free hair colour range, and are applied according to the colour block 2.0 technique for a sophisticated and graceful effect.
Styling-wise, here are two different options: a tousled effect and a more sophisticated “Met Gala” wet look, both achieved using products from the lifestyling line.
Training is
the secret to success.
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