{"id":14806,"date":"2021-09-09T11:42:21","date_gmt":"2021-09-09T09:42:21","guid":{"rendered":"https:\/\/www.z-oneconcept.com\/i-tuoi-capelli-hanno-sete-di-bellezza\/"},"modified":"2021-09-09T12:04:59","modified_gmt":"2021-09-09T10:04:59","slug":"your-hair-is-thirsty-for-beauty","status":"publish","type":"post","link":"https:\/\/www.z-oneconcept.com\/en\/your-hair-is-thirsty-for-beauty\/","title":{"rendered":"YOUR HAIR IS THIRSTY FOR BEAUTY!"},"content":{"rendered":"<p><em>Sea, sun, heat, wind\u2026 in this post we\u2019ll tell you about the new amazing professional treatment to make your hair colour shine again.<\/em><\/p>\n<p>We all want it: to come back from our summer holidays looking amazing. That feeling of wellbeing and beauty that makes us smile when we look at ourselves in the mirror and makes us feel more confident when we\u2019re walking down the street. It\u2019s a good feeling, right? Our radiance transpires from our gaze, our more relaxed facial expressions, our golden skin. However, our hair often doesn\u2019t reflect this feeling, because the sun, heat, wind, salt and sand put our hair to the test. No problem&#8230;. read on!<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-14782\" title=\"ARTICOLO 1120x960px4 1\" src=\"https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px4-1-300x257.jpg\" alt=\"I TUOI CAPELLI HANNO SETE DI BELLEZZA\" width=\"500\" height=\"429\" srcset=\"https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px4-1-300x257.jpg 300w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px4-1-1024x878.jpg 1024w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px4-1-768x658.jpg 768w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px4-1.jpg 1120w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2>Tag: reconstruct<\/h2>\n<p>Problem: after the summer holidays hair is damaged because of the decrease in the amount of certain structural components (keratin, proteins and amino acids) which make hair look dull, faded and subject to split ends. The lengths of the hair, where the cuticle is more damaged and weak, is where keratin can split from one moment to the next.<\/p>\n<p>The most common causes of this damage include aggressive chemical treatments, excessive use of heated styling tools, the sun and other environmental factors such as wind, salt&#8230;.<\/p>\n<p>Solution: you need a strong treatment that supplements the hair, restoring its fundamental components.<br \/>\nTo give hair what it needs to be strong and shiny, <strong>milk shake\u00ae<\/strong> has created the <a href=\"https:\/\/www.z-oneconcept.com\/en\/milk-shake\/ranges\/integrity-reconstruction-system\/\" target=\"_blank\" rel=\"noopener\"><strong>integrity reconstruction system<\/strong><\/a>, the clinically tested and innovative in-salon reconstruction service, combined with the <a href=\"https:\/\/www.z-oneconcept.com\/en\/milk-shake\/ranges\/integrity\/\" target=\"_blank\" rel=\"noopener\"><strong>milk shake\u00ae integrity range to maintain the hair\u2019s health at home<\/strong><\/a>, too.<\/p>\n<h2>Technology and nature combine.<\/h2>\n<p>The z.one concept\u2122 research labs have created a technology that gets the most out of the properties within a plant from the Amazon rainforest (and that\u2019s not all!), a place that represents a marvel of nature, where the traditions of indigenous women have brought to light true beauty wisdom.<\/p>\n<p><a href=\"https:\/\/www.z-oneconcept.com\/en\/milk-shake\/ranges\/integrity-reconstruction-system\/\" target=\"_blank\" rel=\"noopener\"><strong>milk shake\u00ae integrity reconstruction system<\/strong><\/a> and <a href=\"https:\/\/www.z-oneconcept.com\/en\/milk-shake\/ranges\/integrity\/\" target=\"_blank\" rel=\"noopener\"><strong>milk shake\u00ae integrity<\/strong><\/a> are the result of the combination of science and nature, creating natural, highly-efficient and concentrated formulas that are capable of restoring the hair\u2019s maximum splendour.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-14781\" title=\"ARTICOLO 1120x960px3 1\" src=\"https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px3-1-300x257.jpg\" alt=\"I TUOI CAPELLI HANNO SETE DI BELLEZZA\" width=\"500\" height=\"429\" srcset=\"https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px3-1-300x257.jpg 300w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px3-1-1024x878.jpg 1024w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px3-1-768x658.jpg 768w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px3-1.jpg 1120w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2>Nature is\u2026. ingenious.<\/h2>\n<p>Supreme intelligence and generosity are qualities of nature, which provides very strong active ingredients, such as the ivory-coloured paste obtained from the amazon rainforest plant called muru muru, a luxurious natural emollient and extraordinary remedy to hydrate skin and hair.<\/p>\n<p>Muru muru butter is rich in fats that have a high affinity with keratin and these exclusive phyto-nutrients have a multi-repairing action:<br \/>\n&#8211; they increase the cohesion of the scales of keratin, smoothing the surface of the hair,<br \/>\n&#8211; they create a film over the cuticle protecting it from external aggressors,<br \/>\n&#8211; it makes the cuticle water-proof, avoiding frizz caused by the absorption of humidity.<\/p>\n<p>&nbsp;<\/p>\n<h2><img decoding=\"async\" class=\"alignright wp-image-14780\" title=\"ARTICOLO 1120x960px2 1\" src=\"https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px2-1-300x257.jpg\" alt=\"I TUOI CAPELLI HANNO SETE DI BELLEZZA\" width=\"500\" height=\"429\" srcset=\"https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px2-1-300x257.jpg 300w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px2-1-1024x878.jpg 1024w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px2-1-768x658.jpg 768w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px2-1.jpg 1120w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>It\u2019s all in the mix<\/h2>\n<p>The secret of z.one concept\u2122 research is in the combination of high-quality ingredients of natural origin rich in active substances, to create a synergy and performance that visibly support the strength and wellbeing of the hair. This combination is what makes hair beautiful, and in the integrity range, the synergy between muru muru butter + amino acid complex, a plant-based keratin with 18 amino acids derived from wheat and soy, is what gives the strengthening and protective actions. A special treatment for healthy, vibrant, lustrous hair.<\/p>\n<p>But that\u2019s not all! The <a href=\"https:\/\/www.z-oneconcept.com\/en\/milk-shake\/ranges\/integrity-reconstruction-system\/\" target=\"_blank\" rel=\"noopener\"><strong>milk shake\u00ae reconstruction treatment<\/strong><\/a> also contains other active ingredients that increase the nourishing action of the muru muru butter and amino acid complex and perfect the treatment\u2019s efficacy.<\/p>\n<p>They are plant-based oils and butters, hyaluronic acid, hydrolised keratin, milk, rice and soy proteins, and fruit extracts such as strawberry, raspberry, goji berries, papaya, as well as beeswax and vitamin E and essential oils.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-14779\" title=\"ARTICOLO 1120x960px 1\" src=\"https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px-1-300x257.jpg\" alt=\"I TUOI CAPELLI HANNO SETE DI BELLEZZA\" width=\"500\" height=\"429\" srcset=\"https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px-1-300x257.jpg 300w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px-1-1024x878.jpg 1024w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px-1-768x658.jpg 768w, https:\/\/www.z-oneconcept.com\/wp-content\/uploads\/2021\/09\/ARTICOLO_1120x960px-1.jpg 1120w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2>A complete system!<\/h2>\n<p><strong><a href=\"https:\/\/www.z-oneconcept.com\/en\/milk-shake\/ranges\/integrity-reconstruction-system\/\" target=\"_blank\" rel=\"noopener\">In the salon<\/a>:<\/strong> try the next generation products that act on the core of damaged hair using a special technology that reconstructs the hair in two steps:<br \/>\nStep A \u2013 reconstruct the foundations of the hair with<a href=\"https:\/\/www.z-oneconcept.com\/it\/prodotti\/rebuilder-fase-a\/\" target=\"_blank\" rel=\"noopener\"> <strong>milk shake\u00ae integrity rebuilder<\/strong><\/a>, the intensive reconstruction system for damaged hair,<br \/>\nStep B \u2013 seal and compact the cuticle with <a href=\"https:\/\/www.z-oneconcept.com\/it\/prodotti\/fibre-sealant-fase-b\/\" target=\"_blank\" rel=\"noopener\"><strong>milk shake\u00ae integrity fibre sealant<\/strong><\/a>, the nourishing sealing treatment for damaged hair.<\/p>\n<p>To complete this strong treatment, it\u2019s good practice to hydrate and nourish the hair deeply using <a href=\"https:\/\/www.z-oneconcept.com\/it\/prodotti\/leave-in\/\" target=\"_blank\" rel=\"noopener\"><strong>milk shake\u00ae integrity leave in.<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.z-oneconcept.com\/en\/milk-shake\/ranges\/integrity-reconstruction-system\/\" target=\"_blank\" rel=\"noopener\"><strong>In-salon treatments<\/strong><\/a> can be customised according to the hair\u2019s health. To reach optimised results, we recommend having a professional treatment once a week for three weeks in a row, and in the meantime, keep taking care of hair at home.<\/p>\n<p><a href=\"https:\/\/www.z-oneconcept.com\/en\/milk-shake\/ranges\/integrity\/\" target=\"_blank\" rel=\"noopener\"><strong>At home: the milk shake\u00ae treatments<\/strong> <\/a>to be used at home include a nourishing shampoo for all hair types, a nourishing butter for a deep treatment before cleansing, a deep nourishing conditioner to apply to clean, damp hair, a deep nourishing mask, a concentrated repairing protein treatment in vials to be applied to hair after shampooing and rinsed out, and finally, a repairing protective oil for damaged hair or split ends that can be sprayed over clean, damp hair before styling.<\/p>\n<p>Do you remember the poem by Martin Luther King that says, \u201cBe\u00a0the best of whatever you are\u201d? Well, we may not be a famous model, like Kaia Gerber (Cindy Crawford\u2019s daughter) or Lila Grace (Kate Moss\u2019s daughter), but we can be the best of ourselves, and we can by treating our hair right, because when our hair is soft, shiny and healthy, it represents an important part of our beauty. Happy reconstructing, everyone!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sea, sun, heat, wind\u2026 in this post we\u2019ll tell you about the new amazing professional treatment to make your hair colour shine again.<\/p>\n","protected":false},"author":34,"featured_media":14783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[2102,2529],"class_list":["post-14806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-cut","tag-muru-muru","tag-recostruction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOUR HAIR IS THIRSTY FOR BEAUTY!<\/title>\n<meta name=\"description\" content=\"Sea, sun, heat, wind\u2026 in this post we\u2019ll tell you about the new amazing professional treatment to make your hair colour shine 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