{"id":10010,"date":"2021-05-20T17:26:20","date_gmt":"2021-05-20T15:26:20","guid":{"rendered":"https:\/\/www.z-oneconcept.com\/?p=10010"},"modified":"2021-05-20T17:26:20","modified_gmt":"2021-05-20T15:26:20","slug":"lets-shine","status":"publish","type":"post","link":"https:\/\/www.z-oneconcept.com\/en\/lets-shine\/","title":{"rendered":"Let’s shine"},"content":{"rendered":"

Remove the \u201cadd light\u201d filter from your smartphone \u2013 there\u2019s a new professional hair colour treatment with a natural effect that gives intense shine whilst taking care of hair. \u00a0<\/em><\/p>\n

\"immagini<\/p>\n

Get ready girls! Look in the mirror, look at your reflection, take a selfie to send to your friends as a before\/after series and then let your hair be rewarded with the gloss colour<\/strong><\/a>, the new professional colour treatment by milk_shake\u00ae<\/strong><\/a> that gives fantastic shine and strong hair that\u2019s soft and full of life.<\/p>\n

Close your eyes and imagine: you are kissed by the sunshine that naturally enhances your hair and lights up your face, wherever you may be, even when the sun isn\u2019t shining. Great, right?<\/strong><\/p>\n

An innovative treatment<\/h2>\n

There are three magic words that open the doors of this new beauty formula: demi hybrid system. It\u2019s an innovative demi colouring treatment with an acidic pH that\u2019s in oil form that tones and enhances colour tones in the hair for radiant colour that lasts longer, whilst its ammonia-free formula also takes care of the hair without lightening it and without modifying its structure. It actually makes hair healthier.
\nFrom today you can count on a colouring and shine-enhancing treatment which, in addition to enhancing colour tones and making hair colour absolutely perfect, it leaves the hair healthy, soft, smooth and bright.<\/strong><\/p>\n

Why is it different compared to a traditional semi-permanent ammonia free colour?<\/h2>\n

\"immagini<\/p>\n

The innovation is within the acidic pH which makes is it ideal for porous or damaged hair where colour-fading tends to happen more quickly. After each application the hair\u2019s structure visibly improves and it can be seen and felt in the hair.<\/p>\n

\"immagini<\/p>\n

We want to know all the advantages:<\/h2>\n
    \n
  1. gives colour tones without making any changes to the natural colour and structure of the hair<\/li>\n
  2. improves the condition of porous or chemically-treated hair<\/li>\n
  3. tones and corrects colour-treated and bleached hair<\/li>\n
  4. masks up to 50% of greys<\/li>\n
  5. lasts for 15-20 washes<\/li>\n<\/ol>\n

    How many shades are available?<\/h2>\n

    \"immagini<\/p>\n

    Are 30 shades<\/strong> enough to satisfy all your colouring needs? Yup? In truth, we went further, because you can add 18 blends that are the mix between milk_shake\u00ae the gloss colour<\/strong><\/a> and milk_shake\u00ae illuminate pure pigments<\/strong><\/a>, for maximum customisation with extremely high-definition colour results.<\/p>\n

    Now we want to know what\u2019s in it:<\/h2>\n

    \"immagini<\/p>\n