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a colour as natural as yours

milk_shake® is a range of professional hair care products that believes in simple, joyful, spontaneous beauty. Our secret? Ingredients of natural origin like milk proteins and fruit extracts that take care of every hair type.

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Rediscover your natural shades with the milk_shake® colour philosophy:

  • / healthy and shiny hair
  • / spontaneous and natural beauty
  • / superior salon service
  • How?
  • / with high quality products that contain natural ingredients which nourish the hair
  • / with innovative techniques that deliver natural and customised looks
  • / with tools created specifically to give added value to salon services

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BEYOND COLOUR, THERE IS LIGHT: beyond light, beyond light, the new milk_shake® professional ammonia-free permanent colour .

Defined, radiant, bold colour with a wide range of available shades. Colour excellence with a kind, gentle action on scalp and hair.

Its new formula is PPD free, SLS free, SLES free and paraben free:

  • icon proven performance, with a delicate and natural approach
  • icon protective and soothing effect for the scalp
  • icon high concentration of ingredients of natural origin

milk_shake® beyond light ammonia free conditioning permanent colouring cream for hair

  • 45 perfect, mixable shades
  • 2 natural series and 10 tonal series that can be used combined with the specific developers:
    milk_shake® beyond light oxidizing emulsion in 20 and 30 vol.
  • 3/ Up to 100% grey coverage
  • 4/ Up to 3 levels of lift on untreated hair
  • 5/ Total care for scalp and hair
  • 6/ Radiant, shiny results
  • 7/ Long-lasting colour

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FORMULATED WITH OCB
(ORGANIC COLOUR BOOSTER) TECHNOLOGY,

the innovative colouring system developed in our laboratories to enhance colour performance in terms of shine, endurance and quality, with a unique blend of active ingredients:

natural fermented corn derivative
diffuses the pigments within the hair fibre evenly

organic sunflower seed oil
nourishes with an antioxidant action

organic apple extract
has a hydrating and conditioning action

Its action is also enhanced by active ingredients which guarantee excellent results, with a kind action on scalp and hair.

Risorsa @x

gotu kola protects and soothes the scalp

Risorsa @x

amino acid complex* restructures the hair fibre

Risorsa @x

provitamin B5 gives shine and softness to the hair

*(Keraveg 18), a plant-based keratin based on 18 amino acids derived from wheat and soy.

DISCOVER THE NATURAL SERIES AND TONAL SERIES AVAILABLE IN

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milk_shake® beyond light ammonia free conditioning permanent colouring cream for hair WITH ORGANIC COLOUR BOOSTER TECHNOLOGY

Discover the nuances

milk_shake® beyond light oxidizing emulsion

MS BEYOND LIGHT vol ml e

milk_shake®
beyond light oxidizing emulsion
attivatore in crema 20 vol. / 6%

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MS BEYOND LIGHT vol ml e

milk_shake®
beyond light oxidizing emulsion
attivatore in crema 30 vol. / 9%

Discover more