Young, innovative and dynamic:
a new reality in the professional hair stylist market.
z.one concept™ started in 1999 in the Italian professional sector, which is known as one of the most difficult and competitive regions in Europe. Within a few years z.one concept™ reached amazing results being recognized by the professional sector experts as “the most innovative emerging brand of the latest years”.
Created by its founder Ivano Panzeri with the aim of offering the hair stylist innovative proposals both technological and commercial, z.one concept™ soon conquered a considerable share of the Italian market. Such a success has been reached thanks to the advanced technological research and to the effective and aggressive commercial and marketing strategy.
After the successful goals reached in Italy, z.one concept™ started working also on international markets where the commercial and marketing strategy confirmed its effectiveness. The products are now exported to 26 foreign countries and continues its expansion by introducing the same strategy in every market.